Scottsdale unveils new ad campaign targeting colder cities

Jan 22, 2015, 6:15 AM | Updated: 6:15 am
...

With the Waste Management Phoenix Open, the Super Bowl and the Pro Bowl coming up in the Valley, Scottsdale is trying to use the national attention that the Valley is getting to its advantage.

“With all eyes on Scottsdale next week, we have a great opportunity to showcase our destination and our incredible weather,” said Rachel Pearson, vice president of community and government affairs with the Scottsdale Convention and Visitor’s Bureau.

So the bureau is blitzing cold weather cities with an advertising campaign called “Warm Up to Scottsdale.” The campaign will feature desert pictures, images of Valley resorts and more.

“People in Chicago, New York, and throughout Canada are going to see Scottsdale,” said Pearson. “(The advertising will be) wrapped around their commuter trains, they’re going to see us on TV, through commercials, at some of their airports at the baggage claim areas, in subway stations, online, in print. Anywhere they look, anywhere they go, they’re going to see Scottsdale.”

Pearson said that similar ads will appear in Denver and San Francisco as we get closer to spring training in March.

She said that the goal is get people to come to Scottsdale from January through April, which is a crucial time period to the local tourism community in the city. Pearson said that during those four months, visitors generate more than 50 percent of bed-tax revenue for the city.

Pearson would not say how much money was spent on the advertising campaign.

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Arizona News

(Casa Grande Police Department via AP)...
KTAR.com

Weekend wrap-up: Here are the biggest Arizona stories from Sept. 30-Oct. 2

Here are some of the biggest stories that headlined the Arizona news cycle over the weekend.
1 day ago
Bryan Patrick Miller (Photo provided by Maricopa County Sheriff's Office)...
Associated Press

Bench trial for man accused of killing 2 women in Phoenix to begin Monday

A bench trial is scheduled to begin Monday for a man accused of sexually attacking and fatally stabbing two young women in separate killings.
1 day ago
(Pixabay Photo)...
KTAR.com

2 men dead after shooting breaks out at party in Gila Bend

Two men ages 25 and 26 are dead after a shooting broke out at a party in Gila Bend Saturday afternoon, authorities said.
1 day ago
(Arizona Department of Public Safety Photo)...
KTAR.com

Silver Alert issued for 77-year-old man last seen in Queen Creek

A Silver Alert was issued Sunday for a 77-year-old man last seen near Queen Creek Road and South Meridian Road.
1 day ago
(Petrified Forest National Park Photo)...
Alex Weiner

Triassic reptile discovered at Arizona’s Petrified Forest named after former park superintendent

A Triassic reptile species discovered at Petrified Forest National Park in Arizona was named after former park Superintendent and wife.
1 day ago
(City of Phoenix Photo)...
Kevin Stone

New trash pickup days start this week for most of Phoenix

New pickup days go into effect Monday for 80% of the Phoenix's trash, garbage and green organic pickup customers.
1 day ago

Sponsored Articles

...
Children’s Cancer Network

Children’s Cancer Network celebrates cancer-fighting superheroes, raises funds during September’s Childhood Cancer Awareness Month

Jace Hyduchak was like most other kids in his kindergarten class: He loved to play basketball, dress up like his favorite superheroes and jump as high as his pint-sized body would take him on his backyard trampoline.
...
SCHWARTZ LASER EYE CENTER

Key dates for Arizona sports fans to look forward to this fall

Fall brings new beginnings in different ways for Arizona’s professional sports teams like the Cardinals and Coyotes.
...
Day & Night Air Conditioning, Heating and Plumbing

Ways to prevent clogged drains and what to do if you’re too late

While there are a variety of ways to prevent clogged drains, it's equally as important to know what to do when you're already too late.
Scottsdale unveils new ad campaign targeting colder cities