Scottsdale launches holiday advertising campaign

Oct 22, 2014, 8:00 AM | Updated: 8:00 am

PHOENIX — The city of Scottsdale is already looking ahead to the holidays with the launch of its holiday tourism campaign.

Every year the city advertises visiting Scottsdale in places such as Chicago and New York as a way to draw tourists to the city.

This year however, Megan Doyle, community affairs manager with the city’s Convention and Visitor’s Bureau said the campaign is branching out into new territory.

“We’re looking at some secondary markets for us that might be emerging in the next few years and that’s Seattle and Boston, Dallas (and) Philadelphia,” Doyle said.

She said the bureau is testing those markets to see how they respond.

“They’re a little more budget conscious but they’re really looking for culture and adventure, so we’re kind of going after that secondary target market as a test,” Doyle said. “So we’re excited to see what that brings this year.”

The campaign will include email, direct mail and social media to advertise the city’s warm climate and various activities visitors can do during their time in Scottsdale.

Doyle said this year is also unique because it also includes a contest.

“We’re also running a contest that’ll be on ScottsdaleHolidayExperience.com,” she said. “(It) includes round-trip airfare and also a stay at a resort.”

The holiday season is important to Scottsdale’s economy Doyle said. In 2012, the city’s holiday campaign brought a 7.2 percent increase in visitation to the city’s hotels and resorts during the months of November and December.

Lifetime Windows & Doors

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Arizona News

(City of Peoria Photo)...
Audrey Jensen/Phoenix Business Journal

Peoria approves tax incentive agreement with mixed-use project developer

Peoria moved forward with what could be the final development agreement needed for a new mixed-use office project called Stadium Point.
10 hours ago
Follow @KTAR923...
KTAR.com

Downtown Chandler hosts life-sized holiday treats display ‘Sugarland’

Downtown Chandler kicked off the holiday season with an interactive Christmas display filled with life-sized treats on Saturday.
10 hours ago
(Facebook Photo/Phoenix Police Department)...
KTAR.com

Police arrest suspect in stabbing death of 33-year-old man in Phoenix

Police arrested and charged a man with murder in the stabbing death of a 33-year-old man in Phoenix late Saturday, authorities said.
1 day ago
(Facebook File Photo/Phoenix Police Department)...
KTAR.com

Man taken to hospital by family after being shot in Phoenix dies

A 33-year-old man who was taken to a hospital by family members Friday night after being shot in Phoenix has died.
1 day ago
(Facebook Photo/Phoenix Police Department)...
KTAR.com

Police seek public’s help in shooting death of man in Phoenix

Police are asking the public for information in the shooting death of a 30-year-old man in the parking lot of a business in Phoenix.
1 day ago
(Metro-Phoenix Public Affairs Council Photo)...
KTAR.com

Christmas lights return to Latter-day Saints temple in Mesa after 5-year hiatus

Christmas lights have returned to the Latter-day Saints temple in Mesa this season after more than five years since they were last showcased.
1 day ago

Sponsored Articles

...
Day & Night Air Conditioning, Heating and Plumbing

Prep the plumbing in your home just in time for the holidays

With the holidays approaching, it's important to know when your home is in need of heating and plumbing updates before more guests start to come around.
(Photo via MLB's Arizona Fall League / Twitter)...
Arizona Fall League

Top prospects to watch at this year’s Arizona Fall League

One of the most exciting elements of the MLB offseason is the Arizona Fall League, which began its 30th season Monday.
...
Day & Night Air Conditioning, Heating and Plumbing

Here are 4 signs the HVAC unit needs to be replaced

Pool renovations and kitchen upgrades may seem enticing, but at the forefront of these investments arguably should be what residents use the most. In a state where summertime is sweltering, access to a functioning HVAC unit can be critical.
Scottsdale launches holiday advertising campaign