ARIZONA NEWS

Artists shouldn’t have to pay to play at the Super Bowl

Aug 19, 2014, 3:53 PM | Updated: Jan 28, 2015, 9:34 am

...

It’s one of the biggest gigs a musical act can score: the Super Bowl halftime show. And now the National Football League reportedly wants artists to pay to play.

According to the Wall Street Journal, the NFL is considering three candidates to provide entertainment at Super Bowl XLIX in Glendale: Katy Perry, Coldplay and Rihanna. When reaching out to these artists, the NFL reportedly asked if any of the acts “would be willing to contribute a portion of their post-Super Bowl tour income to the league, or if they would make some other type of financial contribution, in exchange for the halftime gig.” The stars’ representatives did not take kindly to the idea.

Do you blame them? I don’t!

I think the current arrangement the NFL has with its halftime performers is fair. There’s no question that the artists who perform get incredible publicity. When Bruno Mars took the stage at the halftime show back in February, a record 115 million people tuned in. That type of exposure is unmatched.

But, you have to remember that the artists are also playing for free. On tour, Beyonce can pull in over $2 million a night. How often do you work for weeks or months on something (think of the preparation that goes into a Super Bowl halftime show) and not get paid?

The league covers all expenses associated with the performance, as it should. Those costs include travel, lodging, setup, fees for backup dancers, musicians, etc. When Beyonce performed at the Super Bowl, that cost was over $600,000, which is certainly significant. But, in the scheme of things, it’s just a drop in the bucket for the league.

The NFL hauls in around $9 billion annually in revenue. Apparently, realizing that it had not yet monetized every single aspect of the biggest game of the year, the league is now trying to milk even more money.

I say leave things they way there are. It’s a fair deal. The artists work for free in exchange for the worldwide publicity and monetary potential the gig brings. Sure they sell more albums, more tickets to their concerts and increase their notoriety. But a superstar halftime act also brings recognition and positive attention to the NFL. Let’s be honest, there are some people that tune into the big game just for the commercials and the halftime show.

If it’s not broke, don’t fix it!

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Arizona News

Fatal Phoenix hit-and-run still at large, MCSO says...

Serena O'Sullivan

Truck driver who struck jogger in fatal hit-and-run still at large, MCSO says

A jogger died after a hit-and-run in New River on Saturday at around 10 a.m. Officials have found the vehicle but not the suspect.

52 minutes ago

Phoenix apartment complex pool...

KTAR.com

Child in critical condition after being pulled from Phoenix apartment complex pool

A four-year-old girl is in critical condition after drowning in a Phoenix apartment complex pool on Sunday afternoon, officials said.

3 hours ago

Ted Kleca was last seen on Sunday at around 3 a.m., officials said. (Chandler Police Department pho...

Serena O'Sullivan

Silver Alert issued for missing Chandler man with cognitive condition

The Arizona Department of Public Safety issued a Silver Alert on Sunday for a 76-year-old Chandler man with a cognitive condition.

3 hours ago

File photo of a Valley Metro Tempe Streetcar. Officials are encouraging people to use mass transit ...

KTAR.com

1 woman killed, another injured in crash involving a light rail train in Phoenix

One woman was killed and another was injured in a crash involving a light rail car in Phoenix on Saturday night.

6 hours ago

Phoenix Fire...

David Veenstra

Phoenix police identify teen boy killed in fiery crash

Phoenix police identified the teen boy who died after a fiery automobile crash in south Phoenix on Saturday afternoon.

7 hours ago

sign of tonto national forest displayed at entrance of recreation site...

Tom Kuebel

National Forest Foundation and SRP agree to 5-year forest restoration agreement

The National Forest Foundation and SRP agreed to a five-year partnership to reduce wildfire risk and protect watershed basins in the Tonto National Forest.

8 hours ago

Sponsored Articles

...

Fiesta Bowl Foundation

The 51st annual Vrbo Fiesta Bowl Parade is excitingly upon us

The 51st annual Vrbo Fiesta Bowl Parade presented by Lerner & Rowe is upon us! The attraction honors Arizona and the history of the game.

...

Collins Comfort Masters

Avoid a potential emergency and get your home’s heating and furnace safety checked

With the weather getting colder throughout the Valley, the best time to make sure your heating is all up to date is now. 

...

Day & Night Air Conditioning, Heating and Plumbing

Valley residents should be mindful of plumbing ahead of holidays

With Halloween in the rear-view and more holidays coming up, Day & Night recommends that Valley residents prepare accordingly.

Artists shouldn’t have to pay to play at the Super Bowl