Artists shouldn’t have to pay to play at the Super Bowl

Aug 19, 2014, 3:53 PM | Updated: Jan 28, 2015, 9:34 am
...

It’s one of the biggest gigs a musical act can score: the Super Bowl halftime show. And now the National Football League reportedly wants artists to pay to play.

According to the Wall Street Journal, the NFL is considering three candidates to provide entertainment at Super Bowl XLIX in Glendale: Katy Perry, Coldplay and Rihanna. When reaching out to these artists, the NFL reportedly asked if any of the acts “would be willing to contribute a portion of their post-Super Bowl tour income to the league, or if they would make some other type of financial contribution, in exchange for the halftime gig.” The stars’ representatives did not take kindly to the idea.

Do you blame them? I don’t!

I think the current arrangement the NFL has with its halftime performers is fair. There’s no question that the artists who perform get incredible publicity. When Bruno Mars took the stage at the halftime show back in February, a record 115 million people tuned in. That type of exposure is unmatched.

But, you have to remember that the artists are also playing for free. On tour, Beyonce can pull in over $2 million a night. How often do you work for weeks or months on something (think of the preparation that goes into a Super Bowl halftime show) and not get paid?

The league covers all expenses associated with the performance, as it should. Those costs include travel, lodging, setup, fees for backup dancers, musicians, etc. When Beyonce performed at the Super Bowl, that cost was over $600,000, which is certainly significant. But, in the scheme of things, it’s just a drop in the bucket for the league.

The NFL hauls in around $9 billion annually in revenue. Apparently, realizing that it had not yet monetized every single aspect of the biggest game of the year, the league is now trying to milk even more money.

I say leave things they way there are. It’s a fair deal. The artists work for free in exchange for the worldwide publicity and monetary potential the gig brings. Sure they sell more albums, more tickets to their concerts and increase their notoriety. But a superstar halftime act also brings recognition and positive attention to the NFL. Let’s be honest, there are some people that tune into the big game just for the commercials and the halftime show.

If it’s not broke, don’t fix it!

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Arizona News

This undated file photo shows the petroglyphs of Grapevine Canyon just outside of Laughlin, Nev., n...
Associated Press

Project aims to preserve an Arizona tribe’s cultural history

Fort Mojave was established as a United States military outpost in 1859 to give safe passage to American immigrants.
16 hours ago
New citizens take the oath of allegiance during a naturalization ceremony in San Francisco in 2015....
DIANNIE CHAVEZ | CRONKITE NEWS

Citizenship applications backlog leaves thousands with cases pending

U.S. Citizenship and Immigration Services is dealing with a backlog of citizenship applications caused by pandemic service reductions.
16 hours ago
(Facebook Photo, File/Phoenix Police Department)...
Associated Press

Suspect detained after fatally shooting man on Saturday in Phoenix

Police have identified a 21-year-old man who was pronounced dead after being shot on Saturday morning in Phoenix.
16 hours ago
Tempe Council Chambers (City of Tempe Government/Facebook Photo)...
SuElen Rivera

City of Tempe will consider renaming locations tied to former, local KKK members

In an upcoming session, Tempe City councilmembers are to consider renaming city parks, streets and schools that have been linked to a local Ku Klux Klan chapter in the 1920s, officials said Friday.
16 hours ago
Avinady Juarez Gonzales, 20. (Scottsdale Police Photo)...
KTAR.com

Police arrest 20-year-old suspect in Scottsdale Holiday Inn shooting

A suspect has been arrested for his alleged involvement in the shooting of a man at a Scottsdale Holiday Inn last week, authorities said.
16 hours ago
(Getty Images Photo/Roberto Machado Noa)...
KTAR.com

Police investigate death of 45-year-old woman shot in Phoenix

Police are investigating the death of a woman who died from a gunshot wound in Phoenix Friday night.
2 days ago

Sponsored Articles

...
DISC DESERT INSTITUTE FOR SPINE CARE

What you need to know about spine health

With 540 million people suffering from lower back pain, it remains the leading cause of long-term disability. That’s why World Spine Day on Oct. 16 will raise awareness about spinal health with its theme, BACK2BACK. “BACK2BACK will focus on highlighting ways in which people can help their spines by staying mobile, avoiding physical inactivity, not overloading […]
...
Sweet James

Best fall road trips to take on a motorcycle

Autumn in Arizona brings the beauty of color-changing leaves and a relief from summer heat. It’s one of the most pleasant times to explore the outdoors, especially on a motorcycle.
...
BARROW NEUROLOGICAL INSTITUTE

More stroke patients eligible for acute treatment, thanks to research

Historically, patients underwent acute stroke treatments according to strict time guidelines. But thanks to recent advancements in stroke research, more patients are becoming candidates for clot-busting drugs and endovascular therapy at specialized centers like Barrow Neurological Institute.
Artists shouldn’t have to pay to play at the Super Bowl