Scottsdale businessman encouraging drivers to stop texting in the car

Jun 3, 2014, 5:00 AM | Updated: 5:00 am


PHOENIX — A Scottsdale businessman is going back in time to deal with a modern problem. He is hoping to duplicate the success of the bright yellow “Baby on Board” signs that appeared in car windows across the country in the 1980s.

“We’re not obviously going to copy that, but I thought maybe we can replicate that look, and so that’s what we’ve done,” said Dan Brasch, owner of Desert Promotions.

Brasch is selling a sticker that’s 5 by 5 inches with a yellow background and black lettering that reads, “Stop Texting Just Drive!”

He said he hopes the visual reminder will encourage drivers to keep their thumbs on the wheel.

Since he started distributing the stickers in late April, Brasch said he has sold between 8,000 and 10,000 of them. They retail for $2.99 and you can find them at several Hallmark and Paul’s Ace Hardware stores.

Brasch said he’s also shipped the stickers to car wash businesses across the country.

“It’s nice to make the sales and all that, but we’re really hoping the message gets out to the public,” he said.

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Arizona News

Cactus Park Precinct...

Escaped prisoner caught by citizens at Phoenix gas station

An escaped prisoner was caught by citizens at a Phoenix gas station Thursday night shortly after he fled from a detention center.

14 minutes ago

no motor vehicles sign near arizona border...

Arizona’s Sinema says Lukeville Port of Entry closure ‘unacceptable,’ unsure when it will reopen

The Lukeville Port of Entry has been closed for five days with no end in sight, a situation Kyrsten Sinema of Arizona says is "unacceptable."

3 hours ago

(Photo provided by Evolve Public Relations and Marketing.)...

Google Fiber internet service is slated for Queen Creek in early 2025

Queen Creek is set to become the third community in Arizona to get Google Fiber - a high-speed internet service provided by Google.

3 hours ago

No freeway closures are scheduled in metro Phoenix the rest of the year. (ADOT Photo)...

No weekend closures scheduled on metro Phoenix freeways through end of year

State transportation officials have no scheduled closures on metro Phoenix freeways through the end of the year.

4 hours ago

Buckeye Police Chief Larry Hall....

Buckeye Police Chief Larry Hall to retire after 10 years on the job

After 10 years on the job, Buckeye Police Chief Larry Hall is planning to retire in January.

4 hours ago

Pamela Andrews...

Silver Alert issued for 68-year-old woman last seen in Mesa

The Mesa Police Department has asked the public for help as it attempts to locate a woman who has been missing for three days.

11 hours ago

Sponsored Articles

Follow @KTAR923...

The 2023 Diamondbacks are a good example to count on the underdog

The Arizona Diamondbacks made the World Series as a surprise. That they made the playoffs at all, got past the Milwaukee Brewers in the NL Wild Card round, swept the Los Angeles Dodgers in the NLDS and won two road games in Philadelphia to close out a full seven-game NLCS went against every expectation. Now, […]


Desert Institute for Spine Care

Desert Institute for Spine Care (DISC) wants to help Valley residents address back, neck issues through awake spine surgery

As the weather begins to change, those with back issues can no longer rely on the dry heat to aid their backs. That's where DISC comes in.


Midwestern University

Midwestern University: innovating Arizona health care education

Midwestern University’s Glendale Campus near Loop 101 and 59th Avenue is an established leader in health care education and one of Arizona’s largest and most valuable health care resources.

Scottsdale businessman encouraging drivers to stop texting in the car