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Suns’ improved on-court product leading to increased ticket sales and renewals

The Phoenix Suns have been wildly successful on the court this season, and the franchise is starting to see it pay dividends off the court.

According to the Phoenix Business Journal, the team’s 46-31 record has already translated into increases in ticket renewals and sales, as well as in-suite and court-side ticket sales.

Team president Jason Rowley said the Suns right now have a 91 percent season-ticket renewal rate, and that’s up from 71 percent last season.

“That’s obviously a very positive trend for us,” Rowley told the Phoenix Business Journal.

In 2013-14, Phoenix has averaged 15,807 fans per game at US Aiways Center — a jump of nearly 400 fans from its nightly attendance totals a season ago.