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In this Wednesday, March 18, 2015 file photo, on a cell phone in New York, the Uber app displays cars available for a pick up at 100 Centre St., a few blocks from City Hall. (AP Photo/Mary Altaffer, file)
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Moo-ve over: Uber announces change in leather requirements for Phoenix vehicles

In this Wednesday, March 18, 2015 file photo, on a cell phone in New York, the Uber app displays cars available for a pick up at 100 Centre St., a few blocks from City Hall. (AP Photo/Mary Altaffer, file)

PHOENIX — A popular ride-sharing app will stop requiring leather interior in its cars after a national animal rights organization argued it was “environmentally unfriendly.”

Uber will no longer require leather interior in its Phoenix cars, according to the Phoenix Business Journal.

The announcement comes shortly after PETA said “today’s socially conscious millennials are opposed to killing and skinning cows for environmentally unfriendly leather car interiors.”

The driving service required leather interiors for its luxury UberBLACK vehicles in the Phoenix, Chicago, Denver, Detroit, and Indianapolis markets. Now, the company said it will recommend vegan leather interiors offered by luxury automakers, according to the article.

PETA Executive Vice President Tracy Reiman said the decision to not require leather to be offered as a luxury will help Uber appeal to more “socially progressive” riders.

“High-end vegan leather is eco-friendly, cruelty-free, and right on trend with Uber’s demographic of socially progressive riders,” she said in an interview with the Phoenix Business Journal. “PETA’s supporters in Phoenix can now look forward to rides on luxurious seats that never harmed a hair on a cow’s head.”

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