PHOENIX — The National Collegiate Athletic Association unveiled the logo and community outreach plan Tuesday for the upcoming Final Four event being held in Phoenix.
The logo features a prominent “Final Four” with Phoenix 2017 written under it. It also has a desert skyline at sunset and a basketball with rays of the sun, similar to that worn by the Phoenix Suns.
“The NCAA could not be more thrilled to bring its marquee championship back to the western part of the country,” Dan Gavitt, NCAA vice president for men’s basketball, said in a release.
In addition to the three collegiate basketball games — two semifinal matchups on April 1 and the final on April 3 — the NCAA and the Phoenix Local Organizing Committee will also work to restore Harmon Park in central Phoenix.
Ahead of the 2017 tournament, Harmon Park will receive a refurbished outdoor basketball court. It was once used as a training facility by the Harlem Globetrotters.
“The Final Four is going to boost our economy, but I’m just as excited to see the lasting impact it will have on Harmon Park and the surrounding community,” Phoenix Mayor Greg Stanton said in the release.
About 18,000 underprivileged children use the park each year.
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