Feta Cowboy: New Pita Jungle eatery includes real estate investment partnership
Nov 25, 2024, 4:30 AM
Pita Jungle is expanding in the Valley with a new concept called Feta Cowboy. (File Photo via Phoenix Business Journal)
(File Photo via Phoenix Business Journal)
The team behind Pita Jungle is set to introduce a new concept in the Valley before the end of the year that is meant to connect with a younger demographic as well as usher in the company’s new commercial real estate development strategy.
Feta Cowboy, the new concept, is expected to have at least a soft opening before the end of 2024 in Tempe in the McClintock Fountains retail plaza on the northeast corner of Warner Road and McClintock Drive.
The fast-casual restaurant is something the Pita Jungle team has been developing behind the scenes for several years and will have a menu that mixes Mediterranean food with Southwest cuisine.
“Feta Cowboy is a place where flatbread meets tortilla. It’s a place where carne asada and brisket meet shawarma and kebabs,” Bassel Osmani, a co-founder of Pita Jungle, told the Business Journal. “There will still be a heavy emphasis on quality ingredients and the Mediterranean diet.”
Feta Cowboy’s meals will mostly be prepared in an “assembly line” format, Osmani said, but with the components that set Pita Jungle apart from its competitors – fresh ingredients, big portions, small prices and quality service.
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