Phoenix brewery honors legendary Suns announcer with Shazaam! IPA

Apr 14, 2023, 2:15 PM

(PHX Beer Co. Photo)...

(PHX Beer Co. Photo)

(PHX Beer Co. Photo)

PHOENIX — PHX Beer Co. is celebrating the Suns’ playoff run and their legendary announcer’s final season with a limited run of Shazaam! Valley Style IPA.

The hoppy brew is named after one of the many catchphrases coined by Al McCoy during his unrivaled career calling Suns games.

Because this is McCoy’s 51st season, PHX Beer Co. reportedly said it would sell just 51 cases of Shazaam! starting Friday.

The brewery is calling it “one of our hottest beers we’ve ever made” on social media.

The beer is available, while it lasts, in four-packs at the two PHX Beer Co. locations: a restaurant on Hayden Road north of Via de Ventura in Scottsdale and a taproom at 30th and Washington streets in Phoenix.

The 16-ounce cans are adorned with the Suns’ colors of purple and orange.

PHX Beer Co. previously gave a nod to the McCoy catchphrase with Shazaam! West Coast IPA during the Suns’ 2021 run to the NBA Finals.

The Voice of The Suns joined the team’s broadcast crew in 1972 and is the longest-tenured announcer in NBA history.

He popularized a string of colorful calls — including “Shazam!,” “Oh, Brother!,” “Wham Bam Slam!,” “Swish-a-roo for Two!” and “Zing Go the Strings!” — while becoming a beloved fixture on radio and TV.

The Suns start this year’s playoffs at home Sunday against the Los Angeles Clippers.

They are hoping McCoy won’t have to break out his signature “Heartbreak Hotel!” call as they seek their first league championship.

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Arizona News

Two brothers were arrested weeks after a dead body was removed from a car that was on fire in a can...

Pair of brothers arrested weeks after a dead body was found in Phoenix canal

Detectives arrested a pair of brothers after a dead body was found in a car on fire last month in west Phoenix.

57 minutes ago

A bear was killed by Arizona game officials after it injured a teenager in northern Arizona. (AZ Ga...

Associated Press

Bear shot dead by Arizona game officers after swipe attack on teen in mountain cabin

A black bear was shot and killed by Arizona fish and game officers after it entered a home through an open door and injured a teenager.

2 hours ago

Lou Malnati’s Pizzeria will open a new location in Surprise this fall. (Lou Malnati’s Pizzeria)...

Chicago pizza chain Lou Malnati’s announces new Surprise location

Lou Malnati’s Pizzeria will open its ninth Valley location this fall. The popular chain plans to open a new location in Surprise.

4 hours ago

(Facebook File Photo/Phoenix Police Department)...

Man riding motorized scooter dead after being hit by vehicle in downtown Phoenix

A local man riding a motorized scooter died on Friday evening after he was struck by a vehicle in downtown Phoenix.

6 hours ago

Follow @KTAR923...

Lane Park brings bowling, ice curling, more to Old Town Scottsdale

Lane Park, a new upscale entertainment venue in Old Town Scottsdale, is now open. The spaces features games, music, food, drinks and more.

8 hours ago

The Wildcat Fire burning north of the Valley and west of the Bartlett Lake Reservoir. (Inciweb Phot...

Firefighters nearing full containment on Wildcat Fire burning north of Phoenix

Firefighters are nearing full containment on the Wildcat Fire burning north of Phoenix. The fire is 84% contained as of Saturday morning.

11 hours ago

Sponsored Articles


Day & Night Air Conditioning, Heating and Plumbing

Beat the heat, ensure your AC unit is summer-ready

With temperatures starting to rise across the Valley, now is a great time to be sure your AC unit is ready to withstand the sweltering summer heat.



Desert Institute for Spine Care is the place for weekend warriors to fix their back pain

Spring has sprung and nothing is better than March in Arizona. The temperatures are perfect and with the beautiful weather, Arizona has become a hotbed for hikers, runners, golfers, pickleball players and all types of weekend warriors.


Collins Comfort Masters

Here’s 1 way to ensure your family is drinking safe water

Water is maybe one of the most important resources in our lives, and especially if you have kids, you want them to have access to safe water.

Phoenix brewery honors legendary Suns announcer with Shazaam! IPA