ARIZONA NEWS

Sporting events expected to boost Arizona’s tourism revenue beyond the big game

Feb 11, 2023, 7:15 AM | Updated: Feb 13, 2023, 7:57 am

General view of State Farm Stadium on January 28, 2023 in Glendale, Arizona.  State Farm Stadium wi...

General view of State Farm Stadium on January 28, 2023 in Glendale, Arizona. State Farm Stadium will host the NFL Super Bowl LVII on February 12. (Photo by Christian Petersen/Getty Images)

(Photo by Christian Petersen/Getty Images)

This is the final segment of KTAR News’ All Eyes on AZ leading up to the big game. This week’s article on tourism is brought to you by PNC Bank.

PHOENIX — More than 120,000 people descended upon the Valley in 2015 when the big game was last played in Glendale.

The Arizona Department of Tourism is expecting an even higher number of visitors this year and more generated revenue for the state from Sunday’s main event at State Farm Stadium along with the WM Phoenix Open.

“When we talk about visitation, we talk about over 120,000 here, more people than seats to the game, so we love that,” Director of the Arizona Office of Tourism Debbie Johnson told KTAR 92.3 FM’s Arizona’s Evening News on Friday. “But what we also love is you think about the 115 million people worldwide and probably more than that this year who are going to see this game and more importantly see Arizona.

“We love that. It brings people to our economy not just for this game but for years afterward who saw us because of this game.”

The matchup in 2015 between the Seattle Seahawks and New England Patriots drew 114.4 viewers, the most on a single network in U.S. television history at the time.

“We had almost $720 million in revenue generated for our economic impact into our state (in 2015), so all that money comes into our state and benefits our residents who live here and that is a great thing for everybody,” Johnson said.

The $719 million generated was the most driven by a single event in state history, according to the Phoenix Business Journal. In 2015, Arizona saw an 8.8% increase in year-end tourism taxes from 2014.

The Valley has been busy all week leading up to Sunday with concerts, NFL Experience events and other football-themed festivities. Less than two weeks after the final whistle at State Farm Stadium, Spring Training games will begin to continue keeping eyes on the state.

Johnson pointed out that Arizona is offering its prefect tourism weather this week to help the cause and had some recommendations for tourists looking to get out of the city for a day — probably not Sunday, though.

She suggested the Grand Canyon, Whiskey Row in Prescott, wineries in Verde Valley and Kartchner Caverns in Bisbee as worthwhile day trips. Not a bad idea for out-of-towners avoiding the increased traffic at Phoenix Sky Harbor International Airport on Monday, as the airport is preparing for its busiest day of the year with up to 180,000 people coming through.

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Arizona News

UoA student convicted of first-degree murder after killing professor...

Associated Press

Former Arizona grad student convicted of first-degree murder in 2022 shooting of professor

A former University of Arizona grad student was convicted of first-degree murder after fatally shooting a professor on campus two years ago.

4 hours ago

(Yavapai County Sheriff's Office Photo)...

KTAR.com

Elderly woman presumed dead in northern Arizona after reporting her house on fire

An elderly woman was believed to have been found dead in her northern Arizona home after she had reported that it caught fire on Saturday.

5 hours ago

fall off Gilbert multi-story parking garage...

KTAR.com

19-year-old dies after falling from Gilbert parking garage, police say

Police said 19-year-old Mubasher Masood died after falling off the top of a Gilbert multi-story parking garage.

6 hours ago

Gas prices are on the decline in Arizona. (Photo by Brandon Bell/Getty Images)...

Danny Shapiro

Arizona gas prices on the fall heading into Memorial Day weekend

Arizona drivers will get the benefit of decreasing gas prices heading into Memorial Day weekend.

8 hours ago

Surprise man killed his two children in murder-suicide, police say...

Serena O'Sullivan

Surprise father killed his 2 children in murder-suicide, police say

A Surprise man killed his two children in an apparent murder-suicide on May 20, 2024, according to police.

8 hours ago

Follow @KTAR923...

Sponsored Content by Sanderson Ford

3 new rides for 3 new road trips in Arizona

It's time for the Sanderson Ford Memorial Day sale with the Mighty Fine 69 Anniversary, as Sanderson Ford turned 69 years old in May.

Sponsored Articles

...

DESERT INSTITUTE FOR SPINE CARE

Desert Institute for Spine Care is the place for weekend warriors to fix their back pain

Spring has sprung and nothing is better than March in Arizona. The temperatures are perfect and with the beautiful weather, Arizona has become a hotbed for hikers, runners, golfers, pickleball players and all types of weekend warriors.

...

Midwestern University

Midwestern University Clinics: transforming health care in the valley

Midwestern University, long a fixture of comprehensive health care education in the West Valley, is also a recognized leader in community health care.

...

Fiesta Bowl Foundation

The 51st annual Vrbo Fiesta Bowl Parade is excitingly upon us

The 51st annual Vrbo Fiesta Bowl Parade presented by Lerner & Rowe is upon us! The attraction honors Arizona and the history of the game.

Sporting events expected to boost Arizona’s tourism revenue beyond the big game