Hong Kong woos tourists with air tickets and vouchers

Feb 2, 2023, 12:42 AM | Updated: 2:28 am
FILE - A Cathay Pacific airplane taxis at Hong Kong International Airport in Hong Kong on Nov. 25, ...

FILE - A Cathay Pacific airplane taxis at Hong Kong International Airport in Hong Kong on Nov. 25, 2022. Hong Kong will give away air tickets and vouchers to woo tourists back to the international financial hub, racing to catch up with other popular travel destinations in a fierce regional competition. (AP Photo/Vernon Yuen, File)

(AP Photo/Vernon Yuen, File)

Hong Kong (AP) — Hong Kong will give away air tickets and vouchers to woo tourists back to the international financial hub, racing to catch up with other popular travel destinations in a fierce regional competition.

During the pandemic, the city largely aligned itself with mainland China’s “zero-COVID” strategy and has relaxed its entry rules months slower than rivals such as Singapore, Japan and Taiwan. Even after it reopened its border with mainland China in January, tourism recovery was sluggish.

On Thursday, Chief Executive John Lee launched a tourism campaign “Hello Hong Kong,” saying the city will offer 500,000 free air tickets to welcome tourists from around the world in what he called “probably the world’s biggest welcome ever”.

“Hong Kong is now seamlessly connected to the mainland of China and the whole international world and there will be no isolation, no quarantine,” he said at a ceremony. “This is the perfect timing for tourists, business travelers, and investors from near and far to come and say, ‘Hello, Hong Kong.'”

Under the campaign, most of the plane tickets — worth 2 billion Hong Kong dollars ($255 million) — will come from three Hong Kong-based airlines through various promotional activities, including lucky draws, “buy one, get one free” promotions and games. The project will begin in March and last about six months, said Fred Lam, CEO of the Airport Authority.

“We hope those who secure the air tickets can bring two or three more relatives and friends to the city. Although we are just giving away 500,000 air tickets, we believe this can help bring Hong Kong over 1.5 million visitors,” Lam said.

The airlines will distribute the tickets in phases, with the Southeast Asian markets set to benefit in the first stage, he said.

An additional 80,000 air tickets will be given away to Hong Kong residents in the summer, Lam said. Those living in the Greater Bay Area will also benefit from the policy that offers over 700,000 tickets in total. The Greater Bay Area is a Chinese government initiative to link Hong Kong with neighboring mainland cities, including the technology and finance hub of Shenzhen and the manufacturing powerhouses of Dongguan and Foshan.

Visitors can also enjoy special offers and vouchers among other incentives in the city, Lee said.

Hong Kong received 56 million visitors in 2019 — over seven times its population — before the pandemic began. But its strict COVID-19 restrictions have been keeping visitors away over the past three years, devastating the tourism sector and its economy. The city’s GDP last year fell 3.5 % from 2021, according to the government’s provisional data.

In the past few months, it finally dropped its mandatory hotel quarantine rule and PCR tests for incoming travelers, resulting in a slight increase in arrival figures. Still, its 2022 visitor numbers were just 1% of the 2019 level.

___

This story has been corrected to reflect that the program was launched on Thursday, not Wednesday.

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


              Dancers perform at a kickoff event for Hong Kong's tourism campaign "Hello Hong Kong" in Hong Kong, Thursday, Feb. 2, 2023. Hong Kong will give away air tickets and vouchers to woo tourists back to the international financial hub, racing to catch up with other popular travel destinations in a fierce regional competition. (AP Photo/Kanis Leung)
            
              FILE - A Cathay Pacific airplane taxis at Hong Kong International Airport in Hong Kong on Nov. 25, 2022. Hong Kong will give away air tickets and vouchers to woo tourists back to the international financial hub, racing to catch up with other popular travel destinations in a fierce regional competition. (AP Photo/Vernon Yuen, File)

AP

FILE - Maricopa County Recorder Stephen Richer speaks inside the Recorders Office, Nov. 9, 2022, in...
Associated Press

Dominion conspiracies highlighted by Fox lawsuit have election officials concerned for safety

Maricopa County officials are bracing for what could happen when it comes time to replace its contract for voting equipment.
1 day ago
A building is damaged and trees are down after severe storm swept through Little Rock, Ark., Friday...
Associated Press

Tornado causes widespread damage to buildings, vehicles in Little Rock

A tornado raced through Little Rock and surrounding areas Friday, splintering homes, overturning vehicles and tossing trees.
1 day ago
FILE - Former President Donald Trump speaks with reporters while in flight on his plane after a cam...
Associated Press

Worries grow that Trump indictment could undermine public confidence in other investigations

Trump’s attempts to overturn those results amid false claims of widespread fraud are at the heart of two other ongoing investigations.
1 day ago
(Facebook Photo/Superior Court of Arizona in Yavapai County)...
Associated Press

Arizona judge has cases reassigned following DUI arrest

The Arizona Supreme Court has ruled that all cases currently assigned to a Yavapai County Superior Court judge recently arrested on suspicion of extreme DUI will be reassigned to other judges.
5 days ago
Haitian migrant Gerson Solay, 28, carries his daughter, Bianca, as he and his family cross into Can...
Associated Press

US, Canada to end loophole that allows asylum-seekers to move between countries

President Joe Biden and Canadian Prime Minister Justin Trudeau on Friday announced a plan to close a loophole to an immigration agreement.
8 days ago
Expert skateboarder Di'Orr Greenwood, an artist born and raised in the Navajo Nation in Arizona and...
Associated Press

Indigenous skateboard art featured on new stamps unveiled at Phoenix skate park

The Postal Service unveiled the “Art of the Skateboard" stamps at a Phoenix skate park, featuring designs from Indigenous artists.
8 days ago

Sponsored Articles

(Photo: OCD & Anxiety Treatment Center)...

Here’s what you need to know about OCD and where to find help

It's fair to say that most people know what obsessive-compulsive spectrum disorders generally are, but there's a lot more information than meets the eye about a mental health diagnosis that affects about one in every 100 adults in the United States.
(Photo by Michael Matthey/picture alliance via Getty Images)...
Cox Communications

Valley Boys & Girls Club uses esports to help kids make healthy choices

KTAR’s Community Spotlight focuses on the Boys & Girls Club of the Valley and the work to incorporate esports into children's lives.
(Pexels Photo)...

Sports gambling can be fun for adults, but it’s a dangerous game for children

While adults may find that sports gambling is a way to enhance the experience with more than just fandom on the line, it can be a dangerous proposition if children get involved in the activity.
Hong Kong woos tourists with air tickets and vouchers