Rapper Flo Rida awarded $82.6M for breach of contract case

Jan 18, 2023, 1:21 PM | Updated: 1:29 pm
FILE - Singer Flo Rida performs at halftime during of an NFL football game between the New York Jet...

FILE - Singer Flo Rida performs at halftime during of an NFL football game between the New York Jets and the Denver Broncos, Sunday, Sept. 26, 2021, in Denver. Hip hop artist Flo Rida, whose real name is Tramar Dillard, was awarded $82.6 million on Wednesday, Jan. 18, 2022, after a South Florida jury found that the makers of Celsius energy drinks breached a contract with the rapper and singer and tried to hide money from him. (AP Photo/Jack Dempsey, File)

(AP Photo/Jack Dempsey, File)

MIAMI (AP) — Hip hop artist Flo Rida was awarded $82.6 million on Wednesday after a South Florida jury found that the makers of Celsius energy drinks breached a contract with the rapper and singer, and tried to hide money from him.

Flo Rida, whose real name is Tramar Dillard, and his production company, Strong Arm Productions, had sued Boca Raton-based Celsius Holdings Inc. in Broward County court in May 2021, claiming that the company had violated the conditions of an endorsement deal.

“Basically, I helped birth this company, and all we was looking for was some trustworthy people who acted as if they were family,” Dillard told The Associated Press. “And then when it comes down to the success of today, they just forgot about me.”

Lawyers for Celsius argued in court and in previous filings that the company reached its greatest success after the Flo Rida endorsement deal ended — and that other business decisions led to increased sales and stock value. Celsius could still appeal the verdict, but it wasn’t immediately clear if they would. Attorneys for the company didn’t immediately respond to messages seeking comment from The Associated Press.

According to the civil complaint, Flo Rida was a brand ambassador for Celsius from 2014 to 2018. During that time, Dillard played an instrumental role in launching a new era for the company’s brand development, growth and expansion, introducing Celsius to millions around the world, the complaint said. Dillard and his attorneys argued that the partnership paved the way for Celsius to grow its product portfolio, which includes adding a powder product and new product line called Celsius Heat in conjunction with Flo Rida’s partnership. The company has consistently sold and collected revenues for its powder form products since then.

Attorney John Uustal said Flo Rida wanted the 1% ownership he was promised and would still be willing to accept the stock instead of the jury’s monetary award.

“He (Dillard) loved the product, and it’s been a very successful four-year relationship,” Uustal said. “There were some benchmarks. He was supposed to get stock when certain things happened. And there became a dispute about whether those benchmarks had been reached. So that’s what this was about.”

Dillard said he continues to drink Celsius products and even owns some stock in the company. He said he’d like to move on from the legal battle and work with the company again in the future.

“I’m still a owner in the company,” Dillard said. “And when you basically planted the seed for something that is successful, you can’t help but have unconditional love.”

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


              Rapper Tramar Dillard, known as Flo Rida,  at the Broward County Coutrhouse Tuesday, Jan. 10, 2023,  in Fort Lauderdale, F.a. The rapper is suing energy drink maker Celsius for breach of contract in an endorsement deal. (Joe Cavaretta/South Florida Sun-Sentinel via AP, Pool)
            
              Rapper Tramar Dillard, known as Flo Rida, appears in a Broward County courtroom Tuesday, Jan. 10, 2023,  in Fort Lauderdale, F.a. The rapper is suing energy drink maker Celsius for breach of contract in an endorsement deal. (Joe Cavaretta/South Florida Sun-Sentinel via AP, Pool)
            
              Tramar Dillard, also known as Flo Rida, looks over at the jury during closing arguments, Tuesday, Jan 17, 2023, at the Broward County Courthouse in Fort Lauderdale, Fla. Rapper Flo Rida is suing the drink maker Celsius for breach of contract. (Joe Cavaretta/South Florida Sun-Sentinel via AP)
            
              John J. Uustal, attorney for Tramar Dillard, also known as Flo Rida, holds a can of Celsius powdered drink that was part of an endorsement deal between the rapper and the company at the Broward County Courthouse, Tuesday, Jan 17, 2023, in Fort Lauderdale, Fla. Flo Rida is suing the drink maker for breach of contract. (Joe Cavaretta/South Florida Sun-Sentinel via AP)
            
              FILE - Rapper Tramar Dillard, known as Flo Rida, appears in a Broward County courtroom Tuesday, Jan. 10, 2023, in Fort Lauderdale, Fla. Hip hop artist Flo Rida was awarded $82.6 million on Wednesday, Jan. 18, after a South Florida jury found that the makers of Celsius energy drinks breached a contract with the rapper and singer and tried to hide money from him. (Joe Cavaretta/South Florida Sun-Sentinel via AP, Pool, File)
            
              FILE - Singer Flo Rida performs at halftime during of an NFL football game between the New York Jets and the Denver Broncos, Sunday, Sept. 26, 2021, in Denver. Hip hop artist Flo Rida, whose real name is Tramar Dillard, was awarded $82.6 million on Wednesday, Jan. 18, 2022, after a South Florida jury found that the makers of Celsius energy drinks breached a contract with the rapper and singer and tried to hide money from him. (AP Photo/Jack Dempsey, File)

AP

Associated Press

Germany hopes to get ‘green hydrogen’ from Australia by 2030

BERLIN (AP) — A senior German official said Friday that she hopes her country will receive hydrogen made with renewable energy from Australia by 2030. The two countries have stepped up plans for cooperation on clean energy as Germany tries to find replacements for Russian gas supplies while pursuing an ambitious policy of reducing its […]
5 hours ago
Associated Press

Low-cost fashion chain H&M reports 4th-quarter loss

STOCKHOLM (AP) — Low-cost fashion brand H&M said Friday that shutting down its business in Russia and Belarus had a significant negative impact on its results, while increases in the costs of raw materials and freight and a strong U.S. dollar made purchases more expensive. The Sweden-based group said its net profit for the year […]
5 hours ago
FILE- Adani Group Chairman Gautam Adani attends the 'Invest Karnataka 2016 - Global Investors Meet'...
Associated Press

Adani mulls suing US short-seller as shares sink up to 20%

NEW DELHI (AP) — Shares in India’s Adani Group plunged up to 20% on Friday and the company said it was considering legal action against U.S.-based short-selling firm Hindenburg Research for allegations of stock market manipulation and accounting fraud that have led investors to dump its stocks. The heavy selling of Adani-linked shares, which has […]
5 hours ago
A currency trader passes by the screens showing the Korea Composite Stock Price Index (KOSPI), left...
Associated Press

Global shares edge higher, tracking Wall Street rally

TOKYO (AP) — Global shares advanced Friday, tracking a rally on Wall Street following reports suggesting the economy and corporate profits may be doing better than feared. France’s CAC 40 gained 0.2% to 7,107.44. Germany’s DAX was unchanged at 15,134.04, while Britain’s FTSE 100 rose nearly 0.2% to 7,773.10. The future for the Dow Jones […]
5 hours ago
Senate Appropriations Committee ranking member Sen. Susan Collins, R-Maine, left, and Senate Approp...
Associated Press

5 women, immense power: Can they keep US from fiscal brink?

WASHINGTON (AP) — They are now among the most powerful women in Congress. But when they were first elected in the 1990s, they were often overlooked, or even talked down to. Rep. Kay Granger, R-Texas, remembers that men would avoid asking her questions, addressing other men in the room instead. Rep. Rosa DeLauro, D-Conn., says […]
1 day ago
FILE - An employee adds drops of water-soluble CBD, or cannabidiol, an essential component of medic...
Associated Press

Hong Kong to ban CBD, label it a ‘dangerous drug’

HONG KONG (AP) — Hong Kong will ban CBD starting Wednesday, categorizing it as a “dangerous drug” and mandating harsh penalties for its smuggling, production and possession, customs authorities announced Friday. Supporters say CBD can treat a range of ailments including anxiety and that, unlike its more famous cousin THC — which is already illegal […]
1 day ago

Sponsored Articles

(Pexels Photo)...

Sports gambling can be fun for adults, but it’s a dangerous game for children

While adults may find that sports gambling is a way to enhance the experience with more than just fandom on the line, it can be a dangerous proposition if children get involved in the activity.
...
Day & Night Air Conditioning, Heating and Plumbing

Prep the plumbing in your home just in time for the holidays

With the holidays approaching, it's important to know when your home is in need of heating and plumbing updates before more guests start to come around.
...
Children’s Cancer Network

Children’s Cancer Network celebrates cancer-fighting superheroes, raises funds during September’s Childhood Cancer Awareness Month

Jace Hyduchak was like most other kids in his kindergarten class: He loved to play basketball, dress up like his favorite superheroes and jump as high as his pint-sized body would take him on his backyard trampoline.
Rapper Flo Rida awarded $82.6M for breach of contract case