Century-old nonprofit Goodwill on taking thrifting online

Oct 10, 2022, 5:29 AM | Updated: 1:25 pm

This provided by Goodwill in October 2022 shows Matthew Kaness, CEO of GoodwillFinds. The shopping venture is making roughly 100,000 donated items available for purchase online and expanding Goodwill’s internet presence. (GoodwillFinds via AP)

(GoodwillFinds via AP)

NEW YORK (AP) — Goodwill is expanding its online presence, promising high tech features from digitized receipts to personalized alerts.

The 120-year-old Maryland-based nonprofit organization this month launched GoodwillFinds, a shopping venture that is making roughly 100,000 donated items available for purchase online and expanding Goodwill’s internet presence that until now had been limited to auction sites like ShopGoodwill.com or individual stores selling donations online via eBay and Amazon. GoodwillFinds aims to eventally offer 1 million items online.

Spearheading the venture is Matthew Kaness, newly appointed CEO of the online shopping arm who has 20 years of retail experience. GoodwillFinds is a separate entity from Goodwill Industries International Inc., but will support the larger organization by helping fund its community-based programs across the U.S., provide professional training, job placement and youth mentorship. It should also increase donations, while also helping to expand its base of customers.

The Associated Press spoke to Kaness about the online experience and why the venture’s timing is right. The interview has been edited for clarity and length.

Q: What makes this venture different from the existing Goodwill online experience?

A: Access to shopping and thrifting on Goodwill will be unparalleled for the first time online compared to going to your one store location or trying to go through a sea of items on Amazon and eBay. The second thing is that because of technology, we’re going to be able to personalize the discovery, the recommendations, the notification, the email alerts, everything that you’re accustomed to when shopping at other brands.

Q: How will a greater presence online amplify Goodwill’s mission?

A: We are going to be elevating the global story around the impact that Goodwill has. Last year, Goodwill provided social services to 2 million individuals across the country. And then last year, all the Goodwills diverted 3 billion pounds of goods away from landfill based on the donations received and sold.

Q: Why is the timing right?

A: There’s a reason why secondhand is growing eight times faster than the overall industry. Consumers, in particular, younger consumers, Gen Z, generally love thrifting from a fashion perspective and from a retail store shopping perspective. They really care about the impact that their dollars have on the environment. That, coupled with the incredible value that all families of households for 100 years have found, especially at this time of economic hardship.

Q: Will this increased shift to online hurt the Goodwill physical stores?

A: When you are a store-based company and you’re only selling a little bit online through marketplaces, you don’t know who your customer is. You have to reacquire that customer over and over again. There are so many online competitors that are keeping your customers from getting to your store because they’re making it so convenient for shopping secondhand online. This is is going to massively expand the audience and the customer base for each one of our Goodwill members.


Follow Anne D’Innocenzio: http://twitter.com/ADInnocenzio

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


Protesters hold up blank white papers during a commemoration for victims of a recent Urumqi deadly ...
Associated Press

Chinese university students sent home amid protests

BEIJING (AP) — Chinese universities are sending students home as the ruling Communist Party tightens anti-virus controls and tries to prevent more protests after crowds angered by its severe “zero COVID” restrictions called for President Xi Jinping to resign in the biggest show of public dissent in decades. With police out in force, there was […]
1 day ago
South Carolina Rep. Jerry Govan, D-Orangeburg, looks over a map during a House redistricting commit...
Associated Press

S. Carolina’s US House maps under scrutiny because of race

TO MOVE AT 1 AM EST TUESDAY. EDITED by LJAW; BACKREAD by JSC. A trial to determine whether South Carolina’s congressional maps are legal closes Tuesday with arguments over whether the state Legislature diluted Black voting power by remaking the boundaries of the only U.S. House district Democrats have flipped in more than 30 years. […]
1 day ago
FILE - This photo provided by the Missouri Department of Corrections shows Kevin Johnson.  A federa...
Associated Press

Missouri prepares to execute man for killing officer in 2005

FOR MOVEMENT TUESDAY AT 1 AM ET. EDITED BY CBLAKE. A Missouri inmate convicted of ambushing and killing a St. Louis area police officer he blamed in the death of his younger brother was scheduled to be executed Tuesday, though his lawyers are seeking to have the lethal injection halted. Kevin Johnson’s legal team doesn’t […]
1 day ago
In this aerial photo released by the U.S. Geological Survey, the Mauna Loa volcano is seen erupting...
Associated Press

EXPLAINER: What hazards are posed by Hawaii’s Mauna Loa?

HONOLULU (AP) — Lava is shooting 100 feet to 200 feet (30 to 60 meters) into the air as Hawaii’s Mauna Loa, the world’s largest active volcano, erupts for the first time in nearly 40 years. For now, lava is not threatening any homes or communities and no evacuation orders have been issued. Lava could […]
1 day ago
Traders work on the floor at the New York Stock Exchange in New York, Monday, Nov. 28, 2022. (AP Ph...
Associated Press

Asian shares rise except Japan as markets eye China protests

TOKYO (AP) — Asian shares were mostly higher Tuesday as jitters over protests in China set off by growing public anger over COVID-19 restrictions subsided. U.S. futures edged higher. Oil prices rose more than $1 per barrel. Chinese shares rebounded after they were hit by sharp losses on Monday following protests over the weekend in […]
1 day ago
FILE - Rep. Jim Jordan, R-Ohio, speaks before former President Donald Trump at a rally at Dayton In...
Associated Press

GOP’s new committee leaders prepare blitz of investigations

WASHINGTON (AP) — House Republicans are promising aggressive oversight of the Biden administration once they assume the majority next year, with a particular focus on the business dealings of presidential son Hunter Biden, illegal immigration at the U.S.-Mexico border and the originations of COVID-19. Republicans won’t have enough votes to advance key legislative priorities if […]
1 day ago

Sponsored Articles

Day & Night Air Conditioning, Heating and Plumbing

Prep the plumbing in your home just in time for the holidays

With the holidays approaching, it's important to know when your home is in need of heating and plumbing updates before more guests start to come around.
(Desert Institute for Spine Care photo)...

Why DISC is world renowned for back and neck pain treatments

Fifty percent of Americans and 90% of people at least 50 years old have some level of degenerative disc disease.
Quantum Fiber

How high-speed fiber internet can improve everyday life

Quantum Fiber supplies unlimited data with speeds up to 940 mbps, enough to share 4K videos with coworkers 20 times faster than a cable.
Century-old nonprofit Goodwill on taking thrifting online