AP

Fashion creators sue Hailey Bieber over her new brand’s name

Jun 21, 2022, 2:13 PM | Updated: 3:17 pm

NEW YORK (AP) — Two former college roommates who created a successful clothing line under the “Rhode” trademark sued model Hailey Bieber on Tuesday, saying she’s creating market confusion by marketing a skin care line under the Rhode name.

The lawsuit in Manhattan federal court asked a judge to cite trademark infringement and block Bieber from selling or marketing any products with the Rhode name. It also sought unspecified damages.

The lawsuit said court intervention was necessary because Hailey Bieber is a celebrity with over 45 million Instagram followers who launched her skin care line last week and has filed trademark applications to sell clothing.

Hailey Bieber is married to singer Justin Bieber, and the lawsuit said her husband has promoted her business to his 243 million Instagram followers, generating 1.5 million likes with one posting. Her lawyer didn’t immediately respond to a request for comment.

According to the lawsuit, Purna Khatau and Phoebe Vickers are seeking to protect the business they began in 2014 when they quit their day jobs to create a high-end clothing and accessories line, targeting “feminine, confident and well-traveled women.”

Since then, it said, their products have been featured in Vogue, carried in stores like Saks Fifth Avenue and Neiman Marcus worldwide and worn by celebrities including Beyonce, Mindy Kaling and Rihanna. Sales are projected to hit $14.5 million this year, the lawsuit said.

On the day her product was launched, Hailey Bieber said in a Forbes story that she’s had a “really hard time” with “a world of media that likes to perpetuate women against women,” the lawsuit said.

“But the reality is that the “world of media” Ms. Bieber describes is at her disposal. And she has chosen to use it to squash a woman and minority co-founded brand that simply cannot compete with her immense fame and following,” the lawsuit said.

When her product line was launched June 15, Hailey Bieber appeared on “Good Morning America” on ABC and “The Tonight Show” with Jimmy Fallon on NBC, the lawsuit noted.

The lawsuit said confusion and harm to the brand started by Khatau and Vickers is already widespread and it has only taken days for some consumers to believe that the 8-year-old company is trading off the name of the new competitor instead of the reverse.

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

AP

A Boeing 737 Max suffered damage to parts of the plane's structure after it went into a “Dutch ro...

Associated Press

Plane that did ‘Dutch roll’ on flight from Phoenix suffered structural damage, investigators say

A Boeing 737 Max suffered damage to parts of the plane's structure after it went into a “Dutch roll” during a flight from Phoenix last month.

5 hours ago

This photo provided by Randy Shannon shows Mooney Falls on the Havasupai reservation outside the vi...

Associated Press

Dozens report illness after trips to waterfalls near Grand Canyon

Dozens of hikers say they fell ill during trips to a popular Arizona tourist destination that features towering blue-green waterfalls deep in a gorge neighboring Grand Canyon National Park.

1 day ago

Mugshot of Rudy Giuliani, who was processed Monday, June 10, 2024, in the Arizona fake electors cas...

Associated Press

Rudy Giuliani posts $10K cash bond after being processed in Arizona fake electors case

Rudy Giuliani, a former New York City mayor and Donald Trump attorney, was processed Monday in the Arizona fake electors case.

4 days ago

FILE - White House former chief of staff Mark Meadows speaks with reporters at the White House, Wed...

Associated Press

Former Trump chief of staff Mark Meadows pleads not guilty in Arizona fake elector case

Former Donald Trump presidential chief of staff Mark Meadows and Trump 2020 Election Day operations director Michael Roman pleaded not guilty Friday in Phoenix to nine felony charges for their roles in an effort to overturn Trump's Arizona election loss to Joe Biden.

7 days ago

deadly heat wave last summer...

Associated Press

After a deadly heat wave last summer, metro Phoenix is changing tactics

Fresh memories of the deadly heat wave last summer have led Arizona authorities to launch new tactics ahead of summer 2024.

18 days ago

A Yuma man has been arrested for allegedly starting a wildfire in a national wildlife preserve near...

Associated Press

Man accused of starting wildfire in national wildlife preserve in Yuma

A Yuma man has been arrested for allegedly starting a wildfire in a national wildlife preserve near the California border.

18 days ago

Sponsored Articles

...

Collins Comfort Masters

Here’s how to be worry-free when your A/C goes out in the middle of summer

PHOENIX -- As Arizona approaches another hot summer, Phoenix residents are likely to spend more time indoors.

...

Condor Airlines

Condor Airlines can get you smoothly from Phoenix to Frankfurt on new A330-900neo airplane

Adventure Awaits! And there's no better way to experience the vacation of your dreams than traveling with Condor Airlines.

...

Midwestern University

Midwestern University Clinics: transforming health care in the valley

Midwestern University, long a fixture of comprehensive health care education in the West Valley, is also a recognized leader in community health care.

Fashion creators sue Hailey Bieber over her new brand’s name