Best Western launches boutique hotel Vib in downtown Tempe
Mar 22, 2022, 4:25 AM
PHOENIX – Phoenix-based hotel chain Best Western has opened the doors to the brand’s international boutique hotel, Vib, in the East Valley.
The 102-room hotel, located at Fifth and Farmer streets in Tempe near Arizona State University, bills itself as offering “upscale vibrance and modern amenities that today’s younger and more remote workforce are seeking.”
The latest Vib (pronounced “vibe”) site joins Springfield, Missouri, as the second in the United States; a third is planned for Denver, Colorado.
“The investment by Best Western Hotels and Resorts in Tempe is proof that the tourism and hospitality industry in our community is of growing regional importance,” Tempe Mayor Corey Woods said in a press release Monday.
The hotel features Cousins Maine Lobster restaurant, a rooftop lounge and a lobby bar that serves up cocktails, light dining, and espresso drinks.
“Best Western’s global headquarters have been part of the thriving Phoenix area for more than six decades. The opening of our Vīb Tempe hotel not only represents a relaunch of this exciting boutique brand, but it also reflects our company’s appreciation of this remarkable community and our commitment to grow our presence in the Valley of the Sun,” Larry Cuculic, president and chief executive officer of the chain, said in the announcement.
Vib’s global flavor comes from locations in Turkey and Thailand, according to the website.