NBC’s scores are in: Record low Olympics ratings

Feb 23, 2022, 3:22 PM | Updated: 4:19 pm

NEW YORK (AP) — The final scores are in, and NBC is no doubt happy to put the Beijing Winter Olympics in the rear-view mirror.

The games reached an average combined audience of 11.4 million people in prime time on NBC, the USA cable network and Peacock streaming service, the network said. That’s the lowest-ever American audience for any Olympics, and down 42% from the Winter Games in Pyeongchang, South Korea, in 2018.

For NBC alone, the prime time telecasts reached an average of 9.3 million viewers, or 48% down from South Korea, the Nielsen company said.

The games never really captured the public imagination, and were hurt by COVID-19 restrictions that had most of NBC’s announcers working half a world away in Connecticut.

In a diminished world for broadcast television, however, NBC beat every other network in prime time during the Games’ duration. Only pro football can say the same this season. The Peacock streaming service, which will undoubtedly play a bigger role in future Olympics, had its best stretch of usage since the service began, NBC said.

Mark Lazarus, chairman of NBC Universal television and streaming, said Peacock “delivered a user experience that was greatly enhanced from just six months ago” during the COVID-delayed Tokyo Summer Olympics.

For the week, NBC averaged 7.2 million viewers in prime time. CBS had 3 million, ABC had 2.7 million, Fox had 2 million, Univision had 1.5 million, Ion Television had 1.3 million and Telemundo had 1 million.

Fox News Channel was the most popular cable network in prime time, averaging 2.42 million viewers. TNT had 2.01 million, MSNBC had 1.05 million, HGTV had 1.02 million and Hallmark had 968,000.

ABC’s “World News Tonight” won the evening news ratings race with an average of 8.7 million viewers. NBC’s “Nightly News,” with virtually none of the typical ratings bump that an Olympics delivers, had 7 million viewers and the “CBS Evening News” had 5.3 million.

For the week of Feb., 14-20, the top 20 prime-time programs, their networks and viewerships:

1. Winter Olympics (Tuesday), NBC, 8.71 million.

2. Winter Olympics (Thursday, 8:30 to 11 p.m.), NBC, 8.53 million.

3. Winter Olympics (Monday), NBC, 7.89 million.

4. Winter Olympics (Friday, 9 to 11 p.m.), NBC, 7.25 million.

5. “60 Minutes,” CBS, 6.98 million.

6. Winter Olympics (Wednesday, 8:30 to 11 p.m.), NBC, 6.94 million.

7. Winter Olympics (Saturday, 9 to 11 p.m.), NBC, 6.77 million.

8. Winter Olympics (Thursday, 8 to 8:30 p.m.), NBC, 6.74 million.

9. Winter Olympics (Friday, 8 to 9 p.m.), NBC, 6.72 million.

10. Winter Olympics Closing Ceremonies, NBC, 6.57 million.

11. Winter Olympics (Wednesday, 8 to 8:30 p.m.), NBC, 6.42 million.

12. Winter Olympics (Saturday, 8 to 9 p.m.), NBC, 5.86 million.

13. NBA All-Star Game, TNT, 5.43 million

14. “Daytona 500 Post Race,” Fox, 5.42 million.

15. “911: Lone Star,” Fox, 4.95 million.

16. “Jeopardy! College Championship” (Thursday), ABC, 4.82 million.

17. “Jeopardy! College Championship” (Friday), ABC, 4.73 million.

18. “The Price is Right Valentine Show,” CBS, 4.66 million.

19. “Jeopardy! College Championship” (Wednesday), ABC, 4.64 million.

20. “Young Sheldon,” CBS, 4.35 million.

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

2018 Pyeongchang Olympic Games

(Photo by Arizona Department of Public Safety)...
KTAR.com

Silver Alert canceled after missing 76-year-old woman last seen in Phoenix found safe

A Silver Alert was canceled Sunday after a 76-year-old woman last seen in Phoenix was found safe, authorities said.
5 months ago
Mikaela Shiffrin of the United States inspects the course before the women's combined slalom at the...
Associated Press

Olympics Live: Kamila Valieva’s falls leave her in 4th place

BEIJING (AP) — The Latest on the Beijing Winter Olympics: ___ Anna Shcherbakova won a stunning gold medal in women’s figure skating at the Beijing Games on Thursday night, while teammate Kamila Valieva tumbled all the way out of the top three after a mistake-filled end to her controversial Olympics. Shcherbakova performed a near-flawless free […]
7 months ago
Nathan Chen, of the United States, competes in the men's free skate program during the figure skati...
Associated Press

Nathan Chen demonstrates new era of music in figure skating

BEIJING (AP) — First there was the explosive hip-hop beat drop, then a bold rap verse proclaiming, “The greatest of all time!” It couldn’t have described Nathan Chen any better. On the barren sheet of ice, matching the fierceness of that energy at the Beijing Olympics, was the typically reserved U.S. figure skater, wrapping up […]
8 months ago
Mikaela Shiffrin of United States leaves the finish area after skiing off course during the first r...
Associated Press

Shiffrin calls fall in Olympic giant slalom ‘disappointment’

BEIJING (AP) — Two-time Olympic gold medalist Mikaela Shiffrin’s first trip down the race hill at the Beijing Games lasted just five turns and mere seconds Monday, ending in a disqualification from the opening leg of the giant slalom that she called “a huge disappointment.” The seventh racer on a course known as The Ice […]
8 months ago
Russian President Vladimir Putin talks with members of Russia's national team ahead of the Beijing ...
Associated Press

With tensions high, Russia aims for Olympic gold in Beijing

Russia is heading to the Beijing Olympics against a backdrop of international tension, and not for the first time. A build-up of Russian forces near neighboring Ukraine is causing concern in Washington and among the United States’ NATO allies in Europe. Russia is sending 212 athletes to Beijing — one of the biggest delegations — […]
8 months ago
This combination of photos shows uniforms for the Team USA Beijing winter Olympics opening ceremony...
Associated Press

Ralph Lauren unveils Team USA’s opening Olympic uniforms

NEW YORK (AP) — Team USA’s opening ceremony uniforms for the Beijing Olympics include some sneaky new warming technology, along with a handy front pouch and a cinch waist on anoraks in navy and white. The jackets unveiled Thursday by official outfitter Ralph Lauren include a smart, honeycomb-like fabric layer built in that expands or […]
8 months ago

Sponsored Articles

...
Children’s Cancer Network

Children’s Cancer Network celebrates cancer-fighting superheroes, raises funds during September’s Childhood Cancer Awareness Month

Jace Hyduchak was like most other kids in his kindergarten class: He loved to play basketball, dress up like his favorite superheroes and jump as high as his pint-sized body would take him on his backyard trampoline.
...
SCHWARTZ LASER EYE CENTER

Key dates for Arizona sports fans to look forward to this fall

Fall brings new beginnings in different ways for Arizona’s professional sports teams like the Cardinals and Coyotes.
...
Day & Night Air Conditioning, Heating and Plumbing

Here are 4 signs the HVAC unit needs to be replaced

Pool renovations and kitchen upgrades may seem enticing, but at the forefront of these investments arguably should be what residents use the most. In a state where summertime is sweltering, access to a functioning HVAC unit can be critical.
NBC’s scores are in: Record low Olympics ratings