New York mobile sports bets likely pass New Jersey for No. 1

Jan 18, 2022, 12:58 PM | Updated: 1:59 pm

ATLANTIC CITY, N.J. (AP) — New York likely surpassed New Jersey for the top spot in the U.S. sports betting market during the first two weekends that mobile bets were offered, according to a company that most of the legal U.S. sports betting industry uses to verify that its customers are where they say they are.

But even as New York appears primed to seize New Jersey’s sports betting crown, it may not have shrunk New Jersey’s market in the early going.

GeoComply Solutions, the Vancouver, Canada-based tech company, recorded 17.9 million transactions last weekend in New York, up from 17.2 million the weekend before, when it went live in the state.

The data records the amount of times the company was called on to verify a customer’s location. It is considered a good indicator for at least a minimum level of sports betting activity, more than 80% of which is done online in the U.S.

The company says 1.2 million new accounts were created in New York since mobile sports betting began on Jan. 8. Nearly 88% of those customers are new to legal sports betting, never having been verified before by GeoComply.

“The momentum of New York’s sports betting launch has continued and it is mostly home-grown,” says Lindsay Slader, the company’s managing director of gaming. “The data tell us that New Yorkers are dumping illegal sportsbooks for the new legal options, and operators are also excelling at attracting first-time bettors.”

Figures on the amount of bets taken (known as handle) in both states have not yet been reported. While the log-in figures imply that New York took more bets than New Jersey did, they also show that New Jersey probably did not lose business to New York thus far.

New Jersey averaged 12.6 million geolocation transactions in the two weekends before New York’s mobile launch, and 13.1 million in the two weekends since.

About 9.3% of bettors have accounts in both states, the company said.

“The growth in New York has been explosive,” said Richard Schwartz, CEO of Rush Street Interactive, which operates the BetRivers online sportsbook. “It is, by far, off to the fastest start of any of our sportsbook markets in terms of handle. Along with having the largest population of any state with legalized sports gambling, New York is one of the few U.S. states with multiple teams across all four major sports. It’s simply a recipe for long term success.”

FanDuel said it is “very pleased” with the response of customers in New York.

“While all markets are critical, it was especially important for FanDuel to do well within our home state,” spokesman Kevin Hennessy said.

The impact of New York on New Jersey’s market is sure to be a closely watched phenomenon; New Jersey casinos and sports books say at least 20% of their business has come from New Yorkers crossing over into New Jersey to make bets before New York opened up the market.

States require a gambler to be physically located within their borders in order to make an online sports bet, which is where geolocation technology comes in. It uses a combination of cellphone data, software, hardware and databases to determine where a phone or laptop trying to make a bet is actually located.

While it is true that customers can log in and have their location verified without actually placing a bet, many gamblers also make more than one bet after a single login.

___

Follow Wayne Parry on Twitter at @WayneParryAC

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

AP

FILE - in this Aug. 27, 2020, file photo, Wisconsin Lt. Gov. Mandela Barnes speaks during a news co...
Associated Press

Wisconsin Democrats focus ire on Republican Sen. Johnson

MADISON, Wis. (AP) — Wisconsin Democrats looking to unseat Republican Sen. Ron Johnson focused their attacks on him Sunday, and not each other, as the eight candidates made their case to party activists at the state convention held six weeks before the primary. The Democratic Senate candidates blasted Johnson for his attempt to deliver fake […]
11 hours ago
FILE - Treasury Secretary Janet Yellen arrives to meet with Irish Finance Minister Paschal Donohoe ...
Associated Press

EXPLAINER: What’s the impact of a Russian debt default?

Russia is poised to default on its foreign debt for the first time since the 1917 Bolshevik Revolution, further alienating the country from the global financial system following sanctions imposed over its war in Ukraine. The country faces a Sunday night deadline to meet a 30-day grace period on interest payments originally due May 27. […]
11 hours ago
Associated Press

Detroit woman charged after body of son, 3, found in freezer

DETROIT (AP) — A Detroit woman has been charged in the death of her 3-year-old son after police found the boy’s decomposing body in a basement freezer. The 31-year-old woman is charged with first-degree murder, child abuse and torture and concealing the death of an individual, Wayne County Prosecutor Kym Worthy said Sunday. She was […]
11 hours ago
April Aamodt holds a Mormon cricket in her hand in Blalock Canyon near Arlington, Ore. on Friday, J...
Associated Press

‘Biblical’ insect swarms spur Oregon push to fight pests

ARLINGTON, Ore. (AP) — Driving down a windy canyon road in northern Oregon rangeland, Jordan Maley and April Aamodt are on the look out for Mormon crickets, giant insects that can ravage crops. “There’s one right there,” Aamodt says. They’re not hard to spot. The insects, which can grow larger than 2 inches (5 centimeters), […]
11 hours ago
Leili Ghazi, a 22-year-old immigrant from Iran, sits for a photo in Pasadena, Calif., Tuesday, June...
Associated Press

Former Iran conscripts say unfairly blocked from US travel

LOS ANGELES (AP) — Two years ago, Leili Ghazi quit studying biomedical engineering in Iran and seized the chance to travel to the United States to build a new life for herself and her parents. Now, the 22-year-old is separated indefinitely from her family because her father performed required military service more than two decades […]
11 hours ago
Former President Donald Trump speaks at the Road to Majority conference Friday, June 17, 2022, in N...
Associated Press

Trump’s lasting legacy grows as Supreme Court overturns Roe

WASHINGTON (AP) — President Joe Biden rarely mentions his predecessor by name. But as he spoke to a nation processing a seismic shift in the rights of women, he couldn’t ignore Donald Trump’s legacy. “It was three justices named by one president — Donald Trump — who were the core of today’s decision to upend […]
11 hours ago

Sponsored Articles

...
CANVAS ANNUITY

Best retirement savings rates hit 4.30%

Maximize your retirement savings with guaranteed fixed rates up to 4.30%. Did you know there is a financial product that can give you great interest rates as you build your retirement savings and provide you with a paycheck for life once you retire? It might sound too good to be true but it is not; this product is called an annuity.
...
Carla Berg, MHS, Deputy Director, Public Health Services, Arizona Department of Health Services

Update your child’s vaccines before kindergarten

So, your little one starts kindergarten soon. How exciting! You still have a few months before the school year starts, so now’s the time to make sure students-to-be have the vaccines needed to stay safe as they head into a new chapter of life.
...
Christina O’Haver

BE FAST to spot a stroke

Every 40 seconds—that’s how often someone has a stroke in the United States. It’s the fifth leading cause of death among Americans, with someone dying of a stroke every 3.5 minutes.
New York mobile sports bets likely pass New Jersey for No. 1