K-Way windbreaker brand taps hip new market with R&D line

Jan 17, 2022, 11:35 AM | Updated: Jan 18, 2022, 8:20 am
Models wear creations as part of the K-Way men's Fall-Winter 2022-23 collection, unveiled during th...

Models wear creations as part of the K-Way men's Fall-Winter 2022-23 collection, unveiled during the Fashion Week in Milan, Italy, Monday, Jan. 17, 2022. (AP Photo/Antonio Calanni)

(AP Photo/Antonio Calanni)

MILAN (AP) — K-way, the Franco-Italian brand synonymous with windbreakers, is stepping into luxury fashion with its first live runway show ever on the closing day of Milan Fashion Week.

The Milan-based brand has been edging into the space with collaborations for such fashion houses as Fendi and YSL, DSquared2 and Comme des Garcons. But it is also seeking its own profile in the streetwear/sportswear scene under designer Monica Gamberoni.

The combined men’s and women’s collection for next fall and winter that was shown Monday uses high-end materials — including upcycled sheepskin treated and colored for vibrant jackets and trousers with a sexy sheen. Recycled nylon was used for quilted garments and recycled feathers stuffed puffer jackets. Technical wool for knitwear was partially sourced from top producer Loro Piana.

Dubbed R&D, for research and development, the collection is strong on both styling and technical experimentation that departs from the brand’s heritage as the maker of high-quality windbreakers and jackets, founded in Paris 57 years ago but long in Italian hands.

Sales vice president Lorenzo Boglione, whose family controls the BasicNet parent company, said he expects many looks seen on the runway will hit the stores, and that participation in fashion weeks has helped the brand position the new line with consumers.

“We want to always twist and interpret our iconic product, but we don’t want to become a fashion company,”’ he said. “We are a sportswear company. But we want to be contemporary and modern, and that means also being on these kinds of stages.”

K-Way took the first step two years ago by showing at the Pitti menswear shows in Florence in January 2020, just before the pandemic hit. Last year it featured a digital presentation during Milan Fashion Week.

The silhouette for next winter has a youthful appeal. It featured cropped sheepskin hooded jackets with utility pockets in shimmering, vibrant orange worn with slim yellow trousers with zipper details on the hem; leather mini- or midi-skirts with matching puff-sleeve jackets with shearling details; and quilted long skirts with cropped nylon jackets. Knitwear can be oversized or slim, at times featuring the season’s motif, the argyle.

The season’s anoraks are ample, almost flowing like dresses, and the famous pocket for storing the jacket is hidden.

“This R&D label gives us the possibility to go beyond our classic or standard looks,” Gamberoni said. “K-way is still sporty more in the spirit than in the sport per se.”

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


A model displays the collection by Russian designer Slava Zaitsev during the opening of the Fashion...
Associated Press

AP PHOTOS: Moscow Fashion Week sprawls across the capital

MOSCOW (AP) — Chic and adventurous models and couturiers have been spread all over the Russian capital for Moscow Fashion Week, flaunting their designs in venues ranging from a sprawling Stalin-era propaganda exposition to a large park near the Kremlin admired for its innovative features. More than 100 shows are being held during the week […]
1 hour ago
Hundreds of people were slaughtered in a village and its surroundings this month in the latest expl...
Associated Press

‘Total bloodbath’: Witnesses describe Ethiopia ethnic attack

NAIROBI, Kenya (AP) — The heavily armed men appeared around the small farming village in Ethiopia’s Oromia region, frightening residents already on edge after recent clashes between government troops and rebels. “The militants assured us that they will not touch us. They said they are not after us,” resident Nur Hussein Abdi told The Associated […]
1 hour ago
Abortion-rights protesters gather following the Supreme Court's decision to overturn Roe v. Wade, f...
Associated Press

Guns and abortion: Contradictory decisions, or consistent?

They are the most fiercely polarizing issues in American life: abortion and guns. And two momentous decisions by the Supreme Court in two days have done anything but resolve them, firing up debate about whether the court’s conservative justices are being faithful and consistent to history and the Constitution — or citing them to justify […]
1 hour ago
FILE -Health workers led by nurses take part in a demonstration over salaries at Parerenyatwa Hospi...
Associated Press

Inflation sparks global wave of protests for higher pay, aid

Rising food costs. Soaring fuel bills. Wages that are not keeping pace. Inflation is plundering people’s wallets, sparking a wave of protests and workers’ strikes around the world. This week alone saw protests by the political opposition in Pakistan, nurses in Zimbabwe, unionized workers in Belgium, railway workers in Britain, Indigenous people in Ecuador, hundreds […]
1 hour ago
Ten-year-old Greyson Goldstein stands outside Ball Arena before Game 1 of the NHL hockey Stanley Cu...
Associated Press

NHL experiencing sustained growth with female, younger fans

One of the biggest stories in the NHL this season has been the increase in viewers in the league’s first year of its television contracts with ESPN and TNT. The league is also seeing unparalleled growth in female and younger fans that should have a big impact for years to come. According to NHL research, […]
1 day ago
FIFA President Gianni Infantino answers questions during a 2026 soccer World Cup news conference Th...
Associated Press

Group asks for living wages, labor rights for 2026 World Cup

With this year’s World Cup in Qatar clouded by labor and human rights issues, there’s a push for the North American cities awarded games for the 2026 tournament to commit to livable wages, equitable hiring and worker protection. The Dignity 2026 coalition has brought together groups including the AFL-CIO, Human Rights Watch and the Independent […]
1 day ago

Sponsored Articles

(Courtesy Condor)...
Condor Airlines

Condor Airlines shows passion for destinations from Sky Harbor with new-look aircraft

Condor Airlines brings passion to each flight and connects people to their dream destinations throughout the world.

Most plumbing problems can be fixed with regular maintenance

Instead of waiting for a problem to happen, experts suggest getting a head start on your plumbing maintenance.
Carla Berg, MHS, Deputy Director, Public Health Services, Arizona Department of Health Services

Vaccines are safe if you are pregnant or breastfeeding

Are you pregnant? Do you have a friend or loved one who’s expecting?
K-Way windbreaker brand taps hip new market with R&D line