‘As seen on TikTok’ is the new ‘As seen on TV’

Oct 14, 2021, 3:10 AM | Updated: Oct 16, 2021, 12:39 pm
CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a ...

CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)

(AP Photo/Tali Arbel)

NEW YORK (AP) — Near the Twizzlers and Sour Patch Kids at a New York candy store are fruit-shaped soft jelly candies that earned a spot on the shelves because they went viral on TikTok.

A flood of videos last year showed people biting into the fruit gummies’ plastic casing, squirting artificially-colored jelly from their mouths. Store staffers at the candy store chain It’Sugar urged it to stock up, and the gummies did so well that TikTok became part of the company’s sales strategy. The chain now has signs with the app’s logo in stores, and goods from TikTok make up 5% to 10% of weekly sales.

“That’s an insane number,” said Chris Lindstedt, the assistant vice president of merchandising at It’Sugar, which has about 100 locations.

TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains, hoping to get TikTok’s mostly young users into its stores, are setting up TikTok sections, reminiscent of “As Seen On TV” stores that sold products hawked on infomercials.

At Barnes & Noble, tables display signs with #BookTok, a book recommendation hashtag on TikTok that has pushed paperbacks up the bestseller list. Amazon has a section of its site it calls “Internet Famous,” with lists of products that anyone who has spent time on TikTok would recognize.

The hashtag #TikTokMadeMeBuyIt has gotten more than 5 billion views on TikTok, and the app has made a grab-bag of products a surprise hit: leggings, purses, cleaners, even feta cheese. Videos of a baked feta pasta recipe sent the salty white cheese flying out of supermarket refrigerators earlier this year.

It’s hard to crack the code of what becomes the next TikTok sensation. How TikTok decides who gets to see what remains largely a mystery. Companies are often caught off guard and tend to swoop in after their product has taken off, showering creators with free stuff, hiring them to appear in commercials or buying up ads on TikTok.

“It was a little bit of a head scratcher at first,” said Jenny Campbell, the chief marketing officer of Kate Spade, remembering when searches for “heart” spiked on Kate Spade’s website earlier this year.

The culprit turned out to be a 60-second clip on TikTok posted by 22-year-old Nathalie Covarrubias. She recorded herself in a parked car gushing about a pink heart-shaped purse she’d just bought. Others copied her video, posting TikToks of themselves buying the bag or trying it on with different outfits. The $300 heart-shaped purse sold out.

“I couldn’t believe it because I wasn’t trying to advertise the bag,” said Covarrubias, a makeup artist from Salinas, California, who wasn’t paid to post the video. “I really was so excited and happy about the purse and how unique it was.”

Kate Spade sent Covarrubias free items in exchange for posting another TikTok when the bag was back in stores. (That video was marked as an ad.) It turned what was supposed to be a limited Valentine’s Day purse into one sold year round in different colors and fabrics, such as faux fur.

TikTok is a powerful purchasing push for Gen Z because the creators seem authentic, as opposed to Instagram, where the goal is to post the most perfect looking selfie, said Hana Ben-Shabat, the founder of Gen Z Planet. Her advisory firm focuses on the generation born between the late 1990s and 2016, a cohort that practically lives on TikTok.

Users trust the recommendations, she said: “This is a real person, telling me a real story.”

Instagram, YouTube and other platforms connected people with friends or random funny videos before marketers realized their selling potential. For TikTok, losing the veneer of authenticity as more ads and ways to shop flood the app could be a risk. If ads are “blatant or awkward, it’s more of a problem,” said Colin Campbell, an assistant professor of marketing at the University of San Diego.

Influencers who get paid to shill for brands are getting better at pitching goods to their followers, telling them that even though they get paid, they’re recommending a product they actually like. “They feel like they are our friend, even though they aren’t,” he said.

Channah Myers, a 21-year-old barista from Goodyear, Arizona, bought a pair of $50 Aerie leggings after seeing several TikTok videos of women saying the cross-banding on the waist gave them a more hourglass-like figure. “It’s funny, I shop religiously at Aerie and I had no idea they existed until I saw them on TikTok,” Myers said.

After those Aerie leggings went viral on TikTok in 2020, the teen retailer expanded the same design to biker shorts, tennis skirts and bikini bottoms, all of which can be found by searching “TikTok” on Aerie’s website. It wouldn’t say how many of the leggings sold.

TikTok, along with other tech companies like Snapchat, is gearing up to challenge Facebook as a social-shopping powerhouse. Shopping on social media sites, known as social commerce, is a $37 billion market in the U.S., according to eMarketer, mostly coming from Instagram and its parent company Facebook. By the end of 2025, that number is expected to more than double, to $80 billion.

Last month, TikTok began testing a way for brands to set up shop within the app and send users to checkout on their sites. But TikTok has hinted that more is coming. It may eventually look more like Douyin, TikTok’s sister app in China, where products can be bought and sold without leaving the app — just like you can on Facebook and Instagram.

“Over the past year, we’ve witnessed a new kind of shopping experience come to life that’s been driven by the TikTok community,” said TikTok General Manager Sandie Hawkins, who works with brands to get them to buy ads on the app and help them boost sales. “We’re excited to continue listening to our community and building solutions that help them discover, engage and purchase the products they love.”

That includes The Pink Stuff, a British cleaning product that wasn’t available in the U.S. last year. That all changed when videos of people using it to scrub rusty pots and greasy countertops went viral on TikTok, pushing the brand to cross the Atlantic. It launched in the U.S. in January on Amazon, with 1.3 million tubs sold monthly, and is getting calls from major stores wanting to stock it, according to Sal Pesce, president and chief operating officer of the The Pink Stuff U.S.

“I’ve never seen anything like this,” he said.

____

Follow Joseph Pisani on Twitter @ josephpisani

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE  A table displays signs with #BookTok at a Barnes & Noble in Scottsdale, Ariz., on Thursday, Sept. 2, 2021. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              CORRECTS SPELLING TO BARNES & NOBLE NOT BARNS AND NOBLE A table displays signs with #BookTok, at a Barnes & Noble in Scottsdale, Ariz., Thursday, Sept. 2, 2021.  TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains are setting up TikTok sections. (AP Photo/Tali Arbel)
            
              Candy featured in TikTok videos is seen at It'Sugar candy store, Wednesday, Oct. 6, 2021, on the Upper East Side of New York. (AP Photo/Mary Altaffer)
            
              A column of candy, left, featured in TikTok videos is displayed at It'Sugar candy store, Wednesday, Oct. 6, 2021, on the Upper East Side of New York. (AP Photo/Mary Altaffer)
            
              A column of candy, left, featured in TikTok videos is displayed at It'Sugar candy store, Wednesday, Oct. 6, 2021, on the Upper East Side of New York. (AP Photo/Mary Altaffer)

AP

In this image taken from footage by Saudi State TV, Chinese President Xi Jinping, left, listens to ...
Associated Press

China’s Xi at Saudi palace to meet royals on Mideast trip

DUBAI, United Arab Emirates (AP) — Chinese leader Xi Jinping met on Thursday with Saudi Arabia’s king and the crown prince while on a visit to the kingdom, solidifying ties with a region crucial to his country’s energy supplies as sanctions intensify on Russia over its war on Ukraine. Xi arrived at Al Yamama Palace […]
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FILE - Surgeon and doctor-turned-refugee, Dr. Tewodros Tefera, prepares a malaria test for 23-year-...
Associated Press

WHO: COVID disruption resulted in 63,000 more malaria deaths

The coronavirus pandemic interrupted efforts to control malaria, resulting in 63,000 additional deaths and 13 million more infections globally over two years, according to a report from the World Health Organization published Thursday. Cases of the parasitic disease went up in 2020 and continued to climb in 2021, though at a slower pace, the U.N. […]
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FILE - Treasury Secretary Janet Yellen speaks with reporters during a visit to the Virginia Innovat...
Associated Press

On the money: Yellen’s next milestone is name on US currency

FORT WORTH, Texas (AP) — Faith in the U.S. dollar has often hinged in part on what Treasury Secretary Janet Yellen says. On Thursday, the focus will be on what she writes, as the government churns out its first currency bearing her signature. Yellen loops her capital “J” and “Y,” with the rest of her […]
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FILE- President Joe Biden speaks at Max S. Hayes Hight School, July 6, 2022, in Cleveland. Biden  ...
Associated Press

Biden releasing nearly $36B to aid pensions of union workers

President Joe Biden on Thursday is announcing the infusion of nearly $36 billion to shore up a financially troubled union pension plan, preventing severe cuts to the retirement incomes of more than 350,000 Teamster workers and retirees across the United States. The money for the Central States Pension Fund is the largest amount of federal […]
5 hours ago
Former Wirecard CEO Markus Braun sits in the dock in the courtroom at the start of the trial agains...
Associated Press

Ex-Wirecard boss on trial in fraud case that shamed Germany

BERLIN (AP) — The former chief executive of financial services company Wirecard and two other ex-managers went on trial Thursday over the firm’s collapse in what has been described as the biggest case of fraud in post-war Germany. Wirecard was long the darling of Germany’s fintech scene until it filed insolvency proceedings in 2020, saying […]
5 hours ago
A man wearing a mask sits on his luggage near a mural depicting health checks before entry to a res...
Associated Press

China begins implementing relaxed anti-COVID-19 measures

BEIJING (AP) — China began implementing a more relaxed version of its strict “zero COVID” policy on Thursday amid steps to restore normal life, but also trepidation over a possible broader outbreak once controls are eased. The country reported 21,165 new coronavirus cases on Thursday, though it was unclear whether the lower number reflected fewer […]
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