Electric vehicle manufacturer opens studio in Scottsdale Fashion Square

Aug 11, 2021, 4:15 AM | Updated: 8:06 am
(Courtesy photo/Lucid Group)...
(Courtesy photo/Lucid Group)
(Courtesy photo/Lucid Group)

PHOENIX — A California-based luxury electric vehicle manufacturer on Saturday opened its first Arizona studio at Scottsdale Fashion Square.

The Lucid Group at the studio will provide customers a chance to see the company’s first product, the Lucid Air model, according to a press release.

Customers can also use the studio’s 4K virtual reality configurator to view the vehicle’s personalization options, from the interior finishes and materials to the exterior color, while also reviewing the electric car’s lineup options.

The vehicles offer up to 500-plus miles of projected range on a single charge, power levels up to 1,080 horsepower and quarter-mile times as low as 9.9 seconds, according to the release, and are manufactured just 50 miles away from the studio at a plant in Casa Grande.

“Opening our first studio in Arizona, just one hour from where the Lucid Air will begin rolling off the assembly line in Casa Grande this year, is a special milestone,” Zak Edson, senior director of retail operations at the Lucid Group, said in the release.

“This opening reinforces the company’s commitment to the region, and is in direct response to the warm welcome and the high level of interest shown for both our manufacturing operations and the products we are bringing to market.”

The studio in Scottsdale is the company’s ninth, with the Lucid Group planning to open 10 more throughout North America through the end of 2021.

The company also plans to open a separate service center in Arizona later this year, according to the release.

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Electric vehicle manufacturer opens studio in Scottsdale Fashion Square