Older women are the fresh faces of South Korean influencers

Jun 30, 2021, 12:58 AM | Updated: 11:10 am
South Korean YouTuber Park Makrye, 74, discusses the country's rapidly changing attitude towards ge...

South Korean YouTuber Park Makrye, 74, discusses the country's rapidly changing attitude towards gender and age during an interview, on May 20, 2021, in Seoul, South Korea. Park's YouTube channel “Korea Grandma” has over 1.32 million subscribers from around the world. The freshest faces among South Korean influencers are no longer the usual, 20-something celebrities. Instead, entertainment and social media are focusing on a new generation: the elder generation. (AP Photo)

(AP Photo)

SEOUL, South Korea (AP) — The freshest faces among South Korean influencers are no longer the usual, 20-something celebrities. Instead, entertainment and social media are focusing on a new generation: the elder generation.

Older women were once invisible in South Korean entertainment as the industry stuck to rigidly conservative traditional female roles and cast them only as devoted mothers.

But older women are front and center in recent advertising and entertainment series.

A pioneer in the trend is Oscar winner Youn Yuh-jung, the 74-year-old “Minari” actor who promotes Oriental Brewery beer and the Zig Zag shopping app in two recent ad campaigns.

The beer video highlights the novelty of its spokesperson, who says: “For someone like me to be on a beer ad, the world has gotten so much better.” With a Cass beer in her hand, Youn says she makes friends by being her authentic self and alludes to the beer helping people to dissipate their social awkwardness.

South Korean producer Kim Sehee said Youn’s Oscar win earlier this year inspired his entertainment series, “Wassup K-Grandma.” He said South Korean young people have a new interest in their elders, birthing a new word “harmaenial” — a portmanteau of the South Korean word “harmoni,” or grandmother, and the English word “millennial.”

The series broadcast in May was one of the first Korean shows to feature grandmothers as main characters, according to Kim. It brought international guests to live as temporary sons-in-law with Korean grandmothers. The color of the series came from the grandmothers’ attempts to communicate with their foreign in-laws and share homemade meals and decades-old ginseng alcohol.

Park Makrye, a popular South Korean YouTuber, said the country’s attitude towards gender and age has been rapidly changing.

“Back in the days, people thought women were supposed to be only housewives cooking at home but that’s once upon a time. People must adapt to the current era,” she said.

Park, 74, is one of the leading lights in the South Korean frenzy. Her YouTube channel “Korea Grandma” has over 1.32 million subscribers. In her videos, Park throws expletives while reviewing a Korean drama and screams her lungs out while paragliding for the first time.

Park’s success has paved the way for others. Jang Myung-sook gives out fashion and lifestyles tips on her channel ” Milanonna,” a nonagenarian known as Grandma “Gganzi” raps and shares personal stories about living through the Japanese colonization, and a 76-year-old YouTuber flaunts her “single life” on ” G-gourmet. ”

“I would like to tell grandmothers to try everything they want to do and not be concerned with their age,” Park told The Associated Press.

“For young people…You’ll be OK as long as you are healthy,” she said. “Please fight on and best of luck.”

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

AP

Associated Press

Prison reform advocate gets 40-year sentence in jail scheme

NASHVILLE, Tenn. (AP) — A longtime prison reform advocate was sentenced to 40 years behind bars on Thursday following his conviction for hiding guns, ammunition, handcuff keys and hacksaw blades inside the walls of Nashville’s new jail while it was being built. Judge Steve Dozier sentenced 53-year-old Alex Friedmann after a jury found him guilty […]
13 hours ago
Associated Press

Police: 1 dead, 5 injured in stabbings along Las Vegas Strip

LAS VEGAS (AP) — One person was killed and at least five others injured in a stabbing attack along the Las Vegas Strip on Thursday, and police said a suspect was in custody. Las Vegas Metropolitan Police say the attack occurred before noon Thursday. They said the surviving victims have been taken to hospitals and […]
13 hours ago
FILE - This booking photo provided by the Kent County, Mich., Sheriff shows Kaleb Franks. The secon...
Associated Press

2nd man convicted in Whitmer plot gets 4 years in prison

A man who pleaded guilty to conspiring to kidnap Michigan’s governor in 2020 was sentenced to four years in prison Thursday. Kaleb Franks was rewarded for testifying for prosecutors at two trials and he will get credit for the two years already spent in custody. But his sentence was longer than the term given to […]
13 hours ago
Georgia GOP Senate nominee Herschel Walker smiles during remarks during a campaign stop at Battle L...
Associated Press

Walker sticks to denials of abortion, fathering accusations

WADLEY, Ga. (AP) — Georgia Republican Senate candidate Herschel Walker remained defiant Thursday after successive reports alleging that he encouraged and paid for the 2009 abortion of a woman and later fathered a child with her. Digging in on his denials of reporting by The Daily Beast, Walker, a football icon turned celebrity politician and […]
13 hours ago
Associated Press

Closing prices for crude oil, gold and other commodities

Benchmark U.S. crude oil for November delivery rose 69 cents to $88.45 a barrel Thursday. Brent crude for December delivery rose $1.05 to $94.42 a barrel. Wholesale gasoline for November delivery rose 1 cent to $2.68 a gallon. November heating oil rose 17 cents to $3.86 a gallon. November natural gas rose 4 cents to […]
13 hours ago
FILE - Democratic State Sen. Natalie Murdock, of Durham County, and state Rep. Julie von Haefen, of...
Associated Press

Planned Parenthood pours $5M into vital North Carolina races

RALEIGH, N.C. (AP) — Planned Parenthood’s political arm announced a $5 million investment Thursday in North Carolina’s battleground races as Democrats fight to preserve the governor’s veto power in one of the last abortion access points in the Southeast. Just 32 days from Election Day, with absentee voting now underway, Planned Parenthood Votes and Planned […]
13 hours ago

Sponsored Articles

...
Day & Night Air Conditioning, Heating and Plumbing

Here are 4 signs the HVAC unit needs to be replaced

Pool renovations and kitchen upgrades may seem enticing, but at the forefront of these investments arguably should be what residents use the most. In a state where summertime is sweltering, access to a functioning HVAC unit can be critical.
...
Day & Night Air Conditioning, Heating and Plumbing

Ways to prevent clogged drains and what to do if you’re too late

While there are a variety of ways to prevent clogged drains, it's equally as important to know what to do when you're already too late.
...
Dr. Richard Carmona

Great news: Children under 5 can now get COVID-19 vaccine

After more than two years of battle with an invisible killer, we can now vaccinate the youngest among us against COVID-19. This is great news.
Older women are the fresh faces of South Korean influencers