ARIZONA NEWS

Arizona tourism needs to reboot marketing campaign, economist says

May 5, 2021, 7:39 AM | Updated: 9:24 am
(AP Photo/John Locher)...
(AP Photo/John Locher)
(AP Photo/John Locher)

PHOENIX – A Phoenix-area economist said as the COVID-19 pandemic subsides and travel resumes, Arizona needs to step up its game to attract tourists other states are pursuing.

“There’s a lot of pent-up demand for travel,” economist Jim Rounds told KTAR News 92.3 FM. “You’re seeing this in terms of bookings for Airbnb, time shares, hotels. We’re seeing an uptick but if we don’t advertise for tourism we’re going to lose some of that … to other states.”

Before the coronavirus hit last year, Arizona’s tourism industry was around a $25 billion per year piece of the state’s economic engine.

As vaccination numbers increase across the country, other states are ramping up tourism spending and Arizona needs to follow suit to bring tens of millions of dollars into the state, Rounds said.

Arizona could recover most of the lost jobs by the end of the year with the exception of tourism, which could take another year.

Overall, Rounds said, the state has recovered about 68% of the 320,000 jobs lost during the pandemic. That number leads the nation, but tourism is at 62%.

“Tourism isn’t just important in bringing people here for vacations, it’s also an economic development tool,” Rounds said.

“It includes our ability to recruit businesses, capturing CEOs [and] having major events.”

Lifetime Windows & Doors

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Arizona News

An election worker removes tabulated ballots to be boxed inside the Maricopa County Recorders Offic...
Associated Press

GOP-controlled Cochise County refuses to certify 2022 election

Officials in a rural Arizona county refused Monday to certify the 2022 election ahead of the deadline amid pressure from prominent Republicans to reject a vote count
12 hours ago
(Maricopa County Board of Supervisors Screenshot)...
KTAR.com

Watch: Maricopa County meets to canvass 2022 general election

The Maricopa County Board of Supervisors is meeting to canvass the 2022 general election. The livestreamed meeting includes public comments.
12 hours ago
Drummer Lars Ulrich (L) and frontman James Hetfield of Metallica perform at Allegiant Stadium on Fe...
Kevin Stone

Metallica to invade State Farm Stadium with pair of ‘No Repeat’ shows in 2023

Nothing else will matter for metro Phoenix metalheads next year when Metallica brings a double shot of headbanging to State Farm Stadium.
12 hours ago
(AP Photo/Rich Pedroncelli, File)...
KTAR.com

Man found shot, dead inside car parked on Phoenix street

A man with a gunshot wound was found dead inside a vehicle Sunday in Phoenix and police said they're investigating the case as a homicide.
12 hours ago
(Facebook photo / Phoenix Police Department)...
SuElen Rivera

Interim Phoenix police chief unveils 4-part plan to improve department

Interim Phoenix Police Chief Michael Sullivan announced last week a four-pronged plan to reduce and prevent crime in the city.
12 hours ago
Follow @KTAR923...
KTAR.com

Ice skating returns to downtown Phoenix at CityScape

Skaters can waltz around the downtown Phoenix rink as CitySkate returns just in time for the holidays this week.
12 hours ago

Sponsored Articles

...
Quantum Fiber

How high-speed fiber internet edges out cable for everyday use

In a world where technology drives so much of our daily lives, a lack of high-speed internet can be a major issue.
(Photo via MLB's Arizona Fall League / Twitter)...
Arizona Fall League

Top prospects to watch at this year’s Arizona Fall League

One of the most exciting elements of the MLB offseason is the Arizona Fall League, which began its 30th season Monday.
...
Day & Night Air Conditioning, Heating and Plumbing

Ways to prevent clogged drains and what to do if you’re too late

While there are a variety of ways to prevent clogged drains, it's equally as important to know what to do when you're already too late.
Arizona tourism needs to reboot marketing campaign, economist says