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Arizona Gives Day returns to help nonprofits rebound from pandemic

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PHOENIX — Arizona Gives Day, an annual 24-hour virtual event that raises money for nonprofits across the state, returns this Tuesday.

This year’s campaign is integral as more than 1,030 registered nonprofits try to shake the financial challenges brought on by the coronavirus pandemic.

Jennifer Purcell, senior vice president at the Alliance of Arizona Nonprofits, said local nonprofits lost a collective $91 million in revenue over the last year.

“On top of that, they had $15 million in unexpected expenses for things like PPE and technology,” Purcell told KTAR News 92.3 FM. “So they are definitely hurting like a lot of other businesses and need the public’s support.”

Interested donors have two ways to make an impact: by donating directly to a nonprofit through the Arizona Gives’ website or by creating a fundraising page for an organization which lets friends and family donate to the cause as well.

The philanthropic event is a collaboration between the Alliance of Arizona Nonprofits, Arizona Grantmakers Forum and FirstBank.

“Organizations have been extremely resilient in continuing to provide their services even if they had to go all remote or maybe they’ve seen a huge increase in clients and people that they’re serving,” Purcell said.

“No nonprofit has been exempt from the effects of the pandemic and all of them are in need of donations this year.”

Early giving began last month and as of April 5, more than $900,000 had been raised, according to the event’s website.

The online event has raised over $23 million for Arizona organizations since its inception in 2013.

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