Share this story...
Volkswagen ad encourages movie patrons to look at their phones
Latest News

Volkswagen ad encourages movie patrons to look at their phones

An ad by Volkswagen actually encourages moviegoers to look at their phones, in order to prove a sobering point.

At the MCL Cinema in Hong Kong, the Volkswagen ad played prior to the movie, assisted by a location-based broadcaster.

The ad features the first-person perspective of someone — male or female is not really delineated — starting up a car, turning on the stereo and driving down a road.

After a few seconds into the commercial, the location-based broadcaster went off, alerting all cell phones that had not been turned off that a text message had arrived.

The majority of the movie theater reaches into their pockets or purses to check their phones.

I won’t spoil what happened next.

Do YOU think this is an impactful ad campaign?