All Goodyear wants for Christmas is a Trader Joe’s of its own

Dec 9, 2019, 1:45 PM
(Trader Joe's Photo)...
(Trader Joe's Photo)
(Trader Joe's Photo)

PHOENIX – Trader Joe’s has stores in seven Phoenix-area cities. One West Valley suburb wants to become No. 8.

After a retail survey identified the specialty grocery chain as residents’ most-wanted new business, Goodyear launched a two-week “We Want Trader Joe’s” campaign over the weekend.

“We truly believe that the support and excitement of our residents plays a big role in whether a new business decides to come to our city,” Tammy Vo, Goodyear digital communications director, said in a press release. “We know that our residents would rally around Trader Joe’s if and when they decide to come to Goodyear.”

Plans for the campaign include a series of posts by the city’s official Facebook, Twitter, Instagram and YouTube accounts as well as billboards on Interstate 10.

The first post of the campaign features a humorous video with the city’s only “Trader Joe,” a shady huckster selling “Fifty-Cent Chuck” wine and other sketchy knock-off items out of his car’s trunk.

Goodyear also invited residents to attend “We Want Trader Joe’s Day” from 8:30 a.m. to noon Friday at the new Circle K at Pebble Creek Parkway and McDowell Road.

Mayor Georgia Lord will read a proclamation at 8:45 a.m. at the event, and residents will have the opportunity to submit requests to Trader Joe’s online.

Attendees can also get their hands on ornaments and tote bags that declare “All I Want for Christmas is … Trader Joe’s!”

As it stands, Goodyear residents have to drive about 30 minutes to get their Trader Joe’s fix at stores in Surprise and Glendale.

The California-based chain’s other Valley locates are in Gilbert, Scottsdale, Mesa, Tempe and Phoenix.

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All Goodyear wants for Christmas is a Trader Joe’s of its own