All Goodyear wants for Christmas is a Trader Joe’s of its own
PHOENIX – Trader Joe’s has stores in seven Phoenix-area cities. One West Valley suburb wants to become No. 8.
After a retail survey identified the specialty grocery chain as residents’ most-wanted new business, Goodyear launched a two-week “We Want Trader Joe’s” campaign over the weekend.
“We truly believe that the support and excitement of our residents plays a big role in whether a new business decides to come to our city,” Tammy Vo, Goodyear digital communications director, said in a press release. “We know that our residents would rally around Trader Joe’s if and when they decide to come to Goodyear.”
The first post of the campaign features a humorous video with the city’s only “Trader Joe,” a shady huckster selling “Fifty-Cent Chuck” wine and other sketchy knock-off items out of his car’s trunk.
Goodyear also invited residents to attend “We Want Trader Joe’s Day” from 8:30 a.m. to noon Friday at the new Circle K at Pebble Creek Parkway and McDowell Road.
Mayor Georgia Lord will read a proclamation at 8:45 a.m. at the event, and residents will have the opportunity to submit requests to Trader Joe’s online.
Attendees can also get their hands on ornaments and tote bags that declare “All I Want for Christmas is … Trader Joe’s!”
As it stands, Goodyear residents have to drive about 30 minutes to get their Trader Joe’s fix at stores in Surprise and Glendale.
The California-based chain’s other Valley locates are in Gilbert, Scottsdale, Mesa, Tempe and Phoenix.
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