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Phoenix launches billboard campaign to combat homelessness

PHOENIX — With the holiday season around the corner, the city of Phoenix is encouraging residents to give back to those in need.

Phoenix Mayor Kate Gallego on Tuesday launched a billboard campaign to help provide services for people experiencing homelessness in Maricopa County.

Gallego told KTAR News 92.3 FM that there are 76 billboards across the county — in both English and Spanish — for the “Healthy Giving” campaign.

“We understand there will be opportunities to give to people on the streets, but if you give to nonprofits who can provide strong services, it’s more likely to end homelessness,” Gallego said.

The billboards direct residents to visit the campaign’s website, where they can directly donate to more than 20 local nonprofits.

The website also has a list of nonprofits where residents can volunteer.

Gallego said the city strategically unveiled the campaign on the eve of the holiday season because it’s when people are more willing to help others.

The billboards were donated by Clear Channel Outdoor Americas.

“We have such a generous community,” Gallego said. “People want to help those experiencing homelessness.”

KTAR News 92.3 FM’s Taylor Kinnerup contributed to this report.

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