Meow Wolf unveils plans for art/hotel mashup in downtown Phoenix

Mar 1, 2019, 6:02 AM
(Meow Wolf Photo)...
(Meow Wolf Photo)
(Meow Wolf Photo)

PHOENIX – Imagine a hotel that doubles as an immersive art installation.

Now imagine it in downtown Phoenix.

Meow Wolf, a New Mexico-based collective, recently announced plans to make that vision a reality in the Roosevelt Row Arts District, near Garfield and Third streets.

No timeline was given for completion of what Meow Wolf called a “multi-year project” in a press release.

The release said the hotel will have 400 rooms designed by local artists, a 10,000-square-foot performance venue and a 75,000-square-foot exhibition area.

The rooms will “explore all forms of overnight experiences, including: faux-glamping, capsule rooms, communal hostel environments, absurd luxury suites and lodging inside of the art exhibition itself,” the release said.

“Guests are always asking about staying overnight inside of our House of Eternal Return project in Santa Fe, so doing an intertwined exhibition and hotel just made sense to us,” CEO and co-founder Vince Kadlubek said in the release.

House of Eternal Return, Meow Wolf’s first permanent installation, launched in 2016 with financial backing from “Game of Thrones” creator George R. R. Martin.

The Meow Wolf website calls it “a multidimensional mystery house with secret passages, portals to magical worlds and an expansive narrative amidst surreal, maximalist, and mesmerizing art exhibits.”

The group has plans this year to unveil its second permanent installation in Las Vegas and its first “art ride” in Denver.

Meow Wolf is partnering with Phoenix developer True North Studio on the hotel project.

True North has been active in the downtown area, developing the Punch Bowl Social restaurant/entertainment center and the Cambria Hotel and purchasing an office building at Central Avenue and Roosevelt Street for $15.25 million.

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Meow Wolf unveils plans for art/hotel mashup in downtown Phoenix