Mexico state uses tortilla wrapper ads for missing

Nov 14, 2012, 1:25 AM

Associated Press

CIUDAD JUAREZ, Mexico (AP) – A border state in northern Mexico has launched a campaign it hopes will be more effective than photos on milk cartons to help find missing women and children: It’s using advertisements on tortilla wrappers.

At least three dozen tortilla shops have joined in the Chihuahua state campaign to print appeals for help on the thin paper wrappers that shopkeepers use to wrap up a pound or two of hot tortillas at a time.

“The disappearances in Juarez have to disappear,” the ads read. They are accompanied by photos of “disappeared” people: a woman’s bodiless clothing walks down a street appearing to hold a shopping bag; a little girl’s shoes and socks stand on a curbside.

The wrappers include a phone number for reporting disappearances or sightings of missing people.

The campaign started this week, and has been welcomed by shopkeepers and customers in the violence-wracked border city of Ciudad Juarez, which is across from El Paso, Texas.

“The truth is a lot of people don’t know about the missing young women _ we are always the last to find out _ so I think the governor had a good idea when he started this campaign to help families find missing people,” said the owner of a Ciudad Juarez tortilla shop who did not want her identity revealed for fear of retaliation or extortion from the city’s gangs.

Ciudad Juarez was hit by a series of eerily similar kidnap-killings of more than 100 mainly young women beginning in 1993. While those cases have tapered off, killings and disappearances continue.

A customer at the tortilla shop, who also didn’t want her identity revealed, said the campaign could help.

“A lot of people don’t have any way to watch TV or read the newspapers, they don’t see the news, so this way they would at least know who to call or what to do in the case of a disappearance,” she said.

Silvia Najera, spokeswoman for the Chihuahua state special prosecutor’s office for crimes against women, said a total of 341 women had been officially reported missing since 1995. Of those, 316 have been found either dead or alive, while 25 cases remain open.

Women’s rights activist Vicky Caraveo said she believes the women’s killings of the 1990s and early 2000s haven’t ended. Carveo said women matching the same profile of those earlier victims continue to disappear.

(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

World News

A fisherman watches smoke rise after Russian forces launched a missile attack on a military unit in...
Associated Press

Russia’s Black Sea Fleet headquarters hit by drone strike

An explosive device carried by a makeshift drone blew up Sunday at the headquarters of Russia's Black Sea Fleet on the Crimean Peninsula.
8 days ago
Medical syringes are seen with 'Monkeypox' sign displayed on a screen in the backgound in this illu...
Associated Press

Monkeypox declared a global emergency by UN health agency

The expanding monkeypox outbreak in more than 70 countries is an “extraordinary” situation that qualifies as a global emergency.
16 days ago
Chinese paramilitary policemen march in front of the Japanese embassy where the Japanese flag is fl...
Associated Press

Japan’s ex-leader Shinzo Abe assassinated during a speech

TOKYO (AP) — Former Prime Minister Shinzo Abe was assassinated Friday on a street in western Japan by a gunman who opened fire on him from behind as he delivered a campaign speech — an attack that stunned a nation with some of the strictest gun control laws anywhere. The 67-year-old Abe, who was Japan’s […]
1 month ago
Firefighters hose down a burning car after a strike hit a residential area, in Kramatorsk, Donetsk ...
Associated Press

Russia taking ‘operational pause’ in Ukraine, analysts say

Analysts say Russia may be taking an "operational pause" in eastern Ukraine to reassemble forces for a significant offensive.
1 month ago
Prime Minister Boris Johnson enters 10 Downing Street, after reading a statement in London, Thursda...
Associated Press

One scandal too many: British PM Boris Johnson resigns

LONDON (AP) — Prime Minister Boris Johnson announced his resignation Thursday after droves of top government officials quit over the latest scandal to engulf him, marking an end to three tumultuous years in which he tried to bluster his way through one ethical lapse after another. Months of defiance ended almost with a shrug as […]
1 month ago
Ukrainian servicemen carry the coffin with the remains of Army Col. Oleksander Makhachek during a f...
Associated Press

As Ukraine loses troops, how long can it keep up the fight?

ZHYTOMYR (AP) — As soon as they had finished burying a veteran colonel killed by Russian shelling, the cemetery workers readied the next hole. Inevitably, given how quickly death is felling Ukrainian troops on the front lines, the empty grave won’t stay that way for long. Col. Oleksandr Makhachek left behind a widow, Elena, and […]
2 months ago

Sponsored Articles

...
Sanderson Ford

Don’t let rising fuel prices stop you from traveling Arizona this summer

There's no better time to get out on the open road and see what the beautiful state of Arizona has to offer. But if the cost of gas is putting a cloud over your summer vacation plans, let Sanderson Ford help with their wide-range selection of electric vehicles.
...
Dr. Richard Carmona

Great news: Children under 5 can now get COVID-19 vaccine

After more than two years of battle with an invisible killer, we can now vaccinate the youngest among us against COVID-19. This is great news.
...
Carla Berg, MHS, Deputy Director, Public Health Services, Arizona Department of Health Services

Update your child’s vaccines before kindergarten

So, your little one starts kindergarten soon. How exciting! You still have a few months before the school year starts, so now’s the time to make sure students-to-be have the vaccines needed to stay safe as they head into a new chapter of life.
Mexico state uses tortilla wrapper ads for missing