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Skip the hassle of parking; ASU Athletics, Lyft partner up for game days

(Josh Edelson/AP Images for Lyft)

PHOENIX — What’s better than enjoying an Arizona State sporting event?

Doing so without having to drive to and from.

“We’re partnering with their athletics’s department and we’re exclusive partners for all of their athletics programs,” Drena Kusari, general manager of Lyft in the southwest, told KTAR News 92.3 FM.

“Lyft will be their exclusive ride share partner so if anybody wants to rely on a ride that day, they’ll have a phenomenal experience at the game when they decide to use us.”

Lyft is unrolling the partnership this Saturday when the Sun Devils take on Michigan State in Tempe.

There will be designated pick-up and drop-off zones located near the stadium, Kusari said.

And while the partnership is starting with football, Lyft and ASU aren’t stopping there.

“We’re also partnering with them for other sports, including women’s sports, which we’re really proud of,” Kusari said. “That was a really important thing we wanted to highlight with this partnership.”

The partnership between the two entities was in the works for quite some time, with gameday experience being key, Kusari said.

“[ASU] told us the parking experience was just not a great one for people to have to come in, park then have to walk,” Kusari said. “This way, ultimately, they can be dropped off by the stadium and just walk in without having to worry about parking.

“When the ASU athletics’ fans go to the games. [We want them to] focus on enjoying the game versus worrying about parking.”

The code, “ASUgameday,” is available anywhere in the Phoenix metro area basically to the Tempe campus. The code will give riders 20 percent off their fare.

Lyft also works with Northern Arizona, but Kusari believes the ASU experience will be at another level.

KTAR News 92.3 FM’s Madison Spence contributed to this report.

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