ASU student-led business wins $100K at Innovation Open

Feb 6, 2018, 4:06 AM

(ASU Photo)...

(ASU Photo)

(ASU Photo)

PHOENIX — An Arizona State University team, comprised of three students, won the ASU Innovation Open awarding them $100,000 to help fund their project.

Hoolest Performance Technologies, led by Nicholas Hool, won the grand prize at the 2018 ASU Innovation Open after it created an earbud device that helps relieve performance anxiety. The device works by blocking stress and stimulating the vagus nerve to activate a relaxation response in the body.

Hool, a biomedical engineering graduate student, is a former nationally competitive golfer that suffered from performance anxiety.

“Everyone is familiar with being nervous, whether it’s playing golf against Tiger Woods or giving a public presentation,” Hool told the judges. “Uncontrolled nerves can significantly inhibit your performance.”

The company has signed up some professional golfers to test the product before it is released to elite athletes and, eventually, the general public.

Hool said the prize money will help create 300 more devices, which are in clinical trial at the moment.

Sami Mian, a computer engineering graduate student, and John Patterson, an undergraduate in electrical engineering are the other members of Hoolest Performance Technologies.

Hoolest Performance Technologies beat out four other startups to win the grand prize.

This was the second ASU Innovation Open since they began accepting applications last year. The contest is sponsored by Avnet, which donates the $100,000 prize, and the Ira A. Fulton Schools of Engineering at ASU.

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.

Arizona News

Mugshot of Raad Almansoori, who was indicted by an Arizona grand jury on eight felony charges...

Kevin Stone

Violent crime suspect wanted for NYC murder indicted on 8 felony charges in Arizona

Violent crime suspect Raad Noah Almansoori was officially charged with eight felony offenses in Maricopa County, officials announced Tuesday.

51 minutes ago

Group picture of ABOR members....

SuElen Rivera

Amidst UArizona’s financial challenges, Hobbs chastises university public governing board

Arizona Gov. Katie Hobbs on Monday chastised the state's public university governing board for attacking UArizona's faculty instead of addressing its failures and a $177 million deficit.

2 hours ago

A gloved hand holds a Planatome surgical blade...

Kevin Stone

Planatome, a Phoenix-based surgical blade maker, plans to double size of workforce

Planatome, a Phoenix-based medical device company that makes advanced surgical blades, announced plans to double its workforce.

4 hours ago

Jose “ET” Rivera, owner of Tres Leches Cafe, speaks during a rally against an Arizona immigrati...

Martin Dreyfuss/Cronkite News

Arizona business owners rally against bill requiring E-Verify checks for jobs, benefits

Arizona business owners rallied Monday against an immigration bill they say will drive businesses and workers out of the state.

6 hours ago

Traffic backed up near Quartzsite...

Eastbound I-10 temporarily closed near Arizona-California border due to fiery crash

Eastbound Interstate 10 near the Arizona-California border was temporarily closed after a fiery crash Tuesday morning, authorities said.

7 hours ago

Tiana Hodges mugshot...

Woman arrested in fatal Phoenix apartment complex shooting

A woman was arrested Monday for allegedly fatally shooting a man at an apartment complex in Phoenix, authorities said. 

7 hours ago

Sponsored Articles


Collins Comfort Masters

Here’s 1 way to ensure your family is drinking safe water

Water is maybe one of the most important resources in our lives, and especially if you have kids, you want them to have access to safe water.


Day & Night Air Conditioning, Heating and Plumbing

Valley residents should be mindful of plumbing ahead of holidays

With Halloween in the rear-view and more holidays coming up, Day & Night recommends that Valley residents prepare accordingly.


Canvas Annuity

Interest rates may have peaked. Should you buy a CD, high-yield savings account, or a fixed annuity?

Interest rates are the highest they’ve been in decades, and it looks like the Fed has paused hikes. This may be the best time to lock in rates for long-term, low-risk financial products like fixed annuities.

ASU student-led business wins $100K at Innovation Open