In Heineken’s ‘Worlds Apart’ ad, opposing politics come together
A video released by Heineken shows a social experiment that forces unknowing participants to calmly discuss hot-button issues over a cold beer.
The ad begins by showing people’s responses to questions about their politics on issues like climate change, feminism and transgender equality. Those who had polar-opposite opinions were paired up for a team exercise.
Those two-person teams were then tasked with building furniture with written instructions and equipment provided. At the end, they’d constructed a bar, and were shown videos of their teammate’s interview answers.
Then, they simply shared a beer.
Whether or not building a bar together and sharing a cold one is an efficient way to solve the world’s differences, the video has nonetheless taken the internet by storm, garnering nearly nine million views on YouTube as of Tuesday.