Whether you are looking for full-time employment or trying to land that next sales deal, there are a great many things that go into the process of making you an attractable and hirable candidate. There are many more to ensuring your employer or customer wants to keep you around for a long time.

However, it doesn’t have to be that difficult to build loyalty. Just do what most of your fellow employees or sales competitors aren’t doing.

This past weekend, I had Dave Riccio, co-host of Bumper to Bumper on KTAR News and owner of Tri-City Transmission in Tempe, on It’s Business Time. Riccio has been the owner of Tri-City Transmission for approximately 10 years and has hired and fired his share of employees.

Riccio shared the four things he is constantly preaching to his employees and that you must always do to be successful. They may seem trite, but he believes that if you follow these four basic business principles, you will always have a job and will always be hirable. They include:

1. Show up on time
2. Do what you say you are going to do
3. Always say please and thank you
4. Finish what you start

They seem simple and basic, but there is a lot of value to Riccio’s advice. As a business owner myself, I can ensure you these habits are missing from most in the business community.

Just by adhering to these habits, you will elevate yourself above your competitors. You will never have a difficult time finding and keeping a job. If you are in sales, your customer loyalty will grow exponentially.

As a parent, I’d like to instill the principles into my children. I believe that if my kids operated by these personal core values, their opportunities to succeed will be greater than those they will be competing against.

In case you missed Riccio’s interview, you can listen to it here.

Mike (Winey of Mike & Winey) is the host of It’s Business Time with Mike Weinstein, heard on Saturdays from 2-3 p.m. on KTAR News 92.3 FM. You can follow Mike on Facebook, Twitter and LinkedIn.