Tot tablets, retro brands are Toys R Us ‘hot toys’

Sep 19, 2012, 7:26 AM

AP Retail Writer

NEW YORK (AP) – It’s still technically summer, but for some it’s not too soon to think about what the kiddies will want for the holidays.

Toys R Us has come out with its annual “hot toy” list that includes tablets for kids, fashion dolls in the likeness of boy-band sensation One Direction, and even retro hits like Teenage Mutant Ninja Turtles and Furby.

Knowing early what will be popular during the holiday shopping season is crucial to retailers seeking to have the right mix of toys at the right prices. The holiday season can account for about 40 percent of a toy seller’s annual profit.

Last year, U.S. retail sales of toys fell 2 percent to $21.18 billion, according to research firm NPD Group.

This year, Toys R Us, is introducing a “hot toy” reservation program. Starting Wednesday, the Wayne, N.J.-based retailer will let customers reserve the 50 toys on its list. The reservation system will run through the end of October. Toys must be reserved in stores and customers have to put down 20 percent of the toys’ cost.

The Toys R Us hot toy list has a mix of items that it carries exclusively, as well as toys available everywhere. Toys on the list come from both established companies as well as from some lesser-known toy makers in the U.K. and Australia.

There’s no indication yet of a runaway success like 2009’s Zhu Zhu Pets stuffed hamsters and last year’s Leapfrog LeapPad tablet. But Toys R Us executives are betting that if there is, it is on their list.

“We have an incredibly skilled team of merchants here that track new products and identify toys,” said Lisa Harnisch, the company’s general merchandising manager.

Here are the top 15 toys on Toys R Us’ list. The complete list of 50 can be found at toysrus.com/hottoys.

Doc McStuffins Time for Your Check Up doll by Just Play, $39.99: Doctor doll based on Disney Jr. show character.

Furby by Hasbro, $59.99: Update on hit 1998 furry interactive toy robot.

Gelarti Designer Studio by Moose Toys, $24.99: Sticker set that lets kids paint and customize reusable stickers.

Hot Wheels R/C Terrain Twister by Mattel, $99.99: Radio-controlled car that takes on all terrains.

Jake and the Never Land Pirates Jake’s Musical Pirate Ship Bucky by Mattel’s Fisher-Price, $44.99: Ship from Disney Jr. animated series.

Lalaloopsy Silly Hair Stars Harmony B. Sharp by MGA Entertainment, $69.99: Version of popular button-eyed dolls that talks and sings.

LeapPad2 Explorer by LeapFrog, $99.99: Latest iteration of LeapFrog’s kids tablet with faster processor and more memory.

Micro Chargers TimeTrack by Moose Toys, $34.99: Miniature car racing track set.

Nickelodeon Teenage Mutant Ninja Turtles Secret Sewer Lair Playset by Playmates, $119.99: 42-inch playset that recreates TMNT’s lair.

Ninjago Epic Dragon Battle by Lego Systems Inc., $139.99: Ninja-themed Lego board game.

One Direction collector dolls by Hasbro, $19.99: Dolls of each of the five members of One Direction.

Skylanders Giants Starter Pack by Activision Publishing Inc., not yet priced: A sequel to Skylanders Spyro’s adventure that combines real-life action figures with a video game.

Tabeo by Toys R Us, $149.99: Toys R Us’ own tablet offering with enhanced safety features and 50 preloaded apps.

Wii U by Nintendo, not yet priced: Nintendo’s new two-screen gaming console.

Y Volution Fliker F1 Flow Series Scooter by Atomic Sports, $99.99: A three-wheeled scooter that is self-propelled by the rider’s movement.

(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

United States News

(AP Photo/Mary Altaffer)...
Associated Press

Santos of New York steps down from House panels amid ethics issues

Republican Rep. George Santos of New York has told GOP colleagues he is temporarily stepping down from his two congressional committees.
1 day ago
(AP Photo/Nam Y. Huh, File)...
Associated Press

US wage growth slowed in the final quarter of 2022

WASHINGTON (AP) — Pay and benefits for America’s workers grew at a healthy but more gradual pace in the final three months of 2022, a third straight slowdown, which could help reassure the Federal Reserve that wage gains won’t fuel higher inflation. Wages and benefits, such as health insurance, grew 1% in the October-December quarter […]
1 day ago
In this image from video released by the Santa Fe County Sheriff's Office, Alec Baldwin stands in c...
Associated Press

Alec Baldwin, movie weapons specialist formally charged in fatal shooting

Actor Alec Baldwin and a weapons specialist have been formally charged with involuntary manslaughter in a fatal 2021 shooting on a movie set.
1 day ago
A fisherman throws a cast net along shore of Lake Mead at the Lake Mead National Recreation Area, F...
Associated Press

California holds out as Arizona, other states submit Colorado River water plan

Six Western states that rely on water from the Colorado River, including Arizona, have agreed on a model to cut water use in the basin.
1 day ago
Actress Cindy Williams attends the ceremony honoring her and actress-director Penny Marshall with a...
Associated Press

‘Laverne & Shirley’ star Cindy Williams dies at 75 after brief illness

Cindy Williams, who was among the most recognizable stars in America in the 1970s and 1980s for her role as Shirley opposite Penny Marshall's Laverne on the beloved sitcom "Laverne & Shirley," has died. She was 75.
1 day ago
(AP Photo/Andrew Harnik, File)...
Associated Press

Ex-Twitter execs to testify on block of Hunter Biden story

Former Twitter employees are expected to testify next week before the House Oversight Committee about the social media platform's handling of reporting on President Joe Biden's son, Hunter Biden.
2 days ago

Sponsored Articles

...
Day & Night Air Conditioning, Heating and Plumbing

Prep the plumbing in your home just in time for the holidays

With the holidays approaching, it's important to know when your home is in need of heating and plumbing updates before more guests start to come around.
(Photo via MLB's Arizona Fall League / Twitter)...
Arizona Fall League

Top prospects to watch at this year’s Arizona Fall League

One of the most exciting elements of the MLB offseason is the Arizona Fall League, which began its 30th season Monday.
...
Quantum Fiber

Stream 4K and more with powerful, high-speed fiber internet

Picking which streaming services to subscribe to are difficult choices, and there is no room for internet that cannot handle increased demands.
Tot tablets, retro brands are Toys R Us ‘hot toys’