Tidy Cats issues apology for Cincinnati billboard

Apr 11, 2012, 12:13 AM

CINCINNATI (AP) – Purina’s Tidy Cats is apologizing for a tongue-in-cheek advertising campaign that compared a Cincinnati neighborhood to a stinky litter box.

Local media outlets report the ad was part of the brand’s “NoMorePU” campaign pointing out things that stink. It was erected about a mile north of the Ohio city’s urban Over-the Rhine neighborhood, and said “You’re so over Over-the-Rhine. Life stinks.”

The neighborhood was the focus of race riots in the city a decade ago, but the area has seen major new development in recent years. Those who live, work or appreciate the neighborhood weighed in on Twitter, Facebook and the Tidy Cats website, and the St. Louis-based company issued an apology.

The Tidy Cats ad was removed and replaced with a billboard encouraging pet adoption.

(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

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Tidy Cats issues apology for Cincinnati billboard