NYC Hispanic museum seeks to make itself known

Feb 25, 2012, 5:52 PM

Associated Press

NEW YORK (AP) – The Hispanic Society of America’s museum is a hidden gem in upper Manhattan, boasting such masters as Goya, Velazquez and El Greco.

Yet the 104-year-old institution in Washington Heights is not high on the itinerary of many tourists. But it’s much better known to visitors from Spanish-speaking countries than to New Yorkers.

Its location north of Central Park is off the beaten track but near other historic sites, including the Audubon Ballroom where Malcolm X was assassinated.

The Hispanic Society of America is fighting to make itself and its treasures known to a wider audience.

It has a new advisory board and marketing strategy and a magnificent renovated gallery dedicated to paintings by revered Spanish artist Joaquin Sorolla. The canvasses were commissioned in 1911 specifically for the room by the society’s founder, Archer Huntington.

(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

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NYC Hispanic museum seeks to make itself known