Valley native Laramie Rosenfeld received his first job as a sign spinner at the age of 15. He stood on the northwest corner of Litchfield and Indian School Roads in Goodyear twirling an arrow-shaped advertising sign to pique the interest of passersby and generate business for his employer.
To a young Rosenfeld, spinning signs was much more than a part-time job to make some extra spending money during high school; it was his passion. He considers sign-spinning an art and a sport.
Now at the age of 22, Rosenfeld is the two-time reigning champion at the World Sign Spinning Championships. He has traveled across the nation, appearing in commercials and teaching others his one-of-a-kind spins.
KTAR’s Cooper Rummell had a chance to meet up with Rosenfeld back at the corner Litchfield and Indian School and get a lesson of his own.