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Super Bowl XLIX brought record-breaking visitor rates to Glendale

PHOENIX — The effects from Super Bowl XLIX are still being felt around the Valley, even a month after it has ended.

Glendale’s Convention and Visitors Bureau reported record-breaking occupancy rates from Super Bowl weekend — Jan. 30 through Feb. 1.

During Super Bowl weekend, Glendale hotels experienced a 95 percent occupancy rate, compared to just 87 percent the previous year. This is even higher than occupancy rates in March, which tend to reach as high at 89 percent due to spring training.

Glendale CVB manager Lorraine Pino said the Super Bowl caused a major boost for Glendale’s tourism.

“Our partners in the West Valley and across the state have experienced similar good news and we know that the event was a win-win for the entire region,” Pino said in a press release.

In addition to the rise in hotel stays, the CVB received a record number of information requests during Super Bowl weekend: more than 10,000 requests were placed through walk-ins, telephone calls, emails and social media.