PHOENIX — A Valley auto dealer is putting millennials to work in an area many of them know quite well.
Sanderson Ford in Glendale has hired four millennials to help troubleshoot and teach car buyers about all the bells and whistles new cars come loaded with today.
“They can tell you right where to go sitting right in your car, ‘click this button, do this, do that,'” said David Tedder, internet director at Sanderson Ford.
As cars have become highly technological, Tedder said they were seeing negative feedback and complaints by customers who did not fully understand how to use their vehicles.
As a solution the dealership decided to hire millennials to help customers, because so many millennials intuitively understand new technology, Tedder said.
“I wanted people that were patient (and) could teach all ages of people, but that intuitively understood it,” he said. “When you take a guy that is 19 (or) 20 years old, our oldest I think is 22, and walk them out to the car for the first time and in ten minutes that can be telling you stuff that you didn’t even realize that car could do … it’s almost magic.”
After hiring the group of millennials, Tedder said the dealership has helped their customers get more out of their vehicles.
“It’s just a matter of enjoying what you bought,” Tedder said. “If you buy something and you don’t know how to use it, then you’re forever going to be wondering what it was about.”
The new hires have also help with their customer satisfaction, Tedder said because the millennials not only help people at the dealership, but also travel to customer’s homes and offices to help them out.
“You’d have to buy a high-line vehicle like a Mercedes (or) BMW, something like that to get this level of service,” he said.
Tedder said the most common complaints the dealership receives are over entertainment systems and climate controls. He added that other systems such as automatic parallel parking commonly require help from the new hires.
“For these customers, it’s like learning how to use a computer for the first time,” he said. “It’s like magic for them because they just didn’t know these things were available.”
- 6 tips to create the best family movie night
- New bone marrow procedure holds promise for healing pain
- The best places to celebrate Fall in Phoenix
- Infamous athletes who did the most time for their crimes
- 2016 baseball highlights, bloopers and blunders
- See how CFOs really feel about business in the Valley
- The best television shows on the internet
- A preseason guide to avoid holiday weight gain
- The 5 worst things you could do for your roof
- 6 coolest things brewing in Arizona
- The virus that keeps head and neck cancers on the rise
- State Fair ‘Kid Reporter’ has all the angles covered
- 4 important things to know about timeshare maintenance fees
- Signs of delayed car crash injuries
- The truth about sports concussions
- The Alzheimer's epidemic: Facts you need to know
- The season is here, keep your Fantasy Football team strong all season
- 8 TV shows you can't miss this fall
- Football is here: 6 tips to make this your best season ever
- Gameday recipes and beers to match
- 6 reasons the Cardinals are driven to win the Super Bowl
- The Pac-12 football season nears kickoff
- Tips to get ready for a pain-free golf season
- Protect your family with these 7 home security features
- How to train like an Olympic swimmer
- 2016 Olympics: A guide to must-see TV events
- The bride's guide to feeling your best on your wedding day
- Deciding when you need knee surgery
- Celebrating Fourth of July is much cooler in these AZ towns
- Top ten road trip bathrooms in America