PHOENIX — Summers in Arizona might be hot, but that doesn’t mean people should avoid touring the state during those months, according to the Arizona Office of Tourism.
The Arizona Office of Tourism is beginning a new advertising campaign aimed at getting the word out that Arizona is home to many summer-friendly vacation destinations. For example, AOT Director Sherry Henry said the northern city of Page has many houseboating opportunities.
“The Grand Canyon, (is) always a great adventure,” Henry continued. “You can go up this time of year to the north rim, which is even a higher elevation with probably the absolute best view of the canyon.”
Henry said that Lake Havasu, with all its water activities, is a popular destination. She also said northern Arizona getaways in cities such as Sedona and Flagstaff are also good places to get out of the heat.
She added that southern Arizona offers some interesting destinations that can also give tourists some milder weather than in the greater Phoenix area.
“Traveling in southern Arizona has also added a lot of different opportunities now that we have so (many) wineries,” Henry said. “You can use your time along the wine trails, (or) you can go down to Patagonia and the Tubac and Tucson area, or swing over in the Chiricahuas, or go into Wilcox and sample some of their wine.”
Tourism is an important part of the Arizona economy, and Henry said her office wants to keep tourists coming to Arizona even during the offseason.
“We depend upon tourism as an economic driver,” she said. “Our most recent statistics show that over 38 million people visited Arizona during a year and those folks spent over $19 billion.”
Henry said part of the advertising campaign will be targeted toward luring people from southern California to Arizona, because 40 percent of Lake Havasu’s visitors come from that area.
“We’ll be in newspapers, we’ll be in magazines, we’ll be online and of course we’ll be doing some outdoor digital billboards,” Henry said.
The advertising campaign will run for three months and cost roughly $520,000. For more information about summer tourism in Arizona, visit SummerinAZ.com.
- Celebrating Fourth of July is much cooler in these AZ towns
- Top ten road trip bathrooms in America
- Six things causing a pain in your neck
- 5 things to make your summer move easier
- Three elements of a strong timeshare exit guarantee
- Stretches and exercises for carpal tunnel syndrome
- The best Major League ballparks have their own personality
- Comparing the best regular seasons: The '96 Bulls and '16 Warriors
- 3 Arizona road trips and the vehicles to get you there
- Colon cancer is preventable. Check these signs and symptoms to stay healthy.
- 6 of the biggest skin cancer myths
- Affordable small home makeover ideas
- Locals helping locals: 6 success stories you need to know about
- Sunscreen facts that could save your life
- 6 energy saving hacks for your home
- 5 tips for choosing a company to end your timeshare
- Overlooked water tips to save you money
- 5 of the most adored gentlemen in professional sports today
- The real danger of sitting at your desk
- Most surprising NBA playoff performances of the last 40 years
- 11 classic baseball movies you must see again
- Finally getting rid of fat: 3 methods that actually work
- 4 reasons cancer survivors should focus on food
- 5 spring cleaning spots everyone forgets
- 5 reasons to look forward to watching the D-backs this season
- Common virus attributed to spike in head and neck cancers
- 5 signs it’s time to end your timeshare ownership
- 3 most overlooked ways to keep your home healthy
- 6 ways the air in your home could be making you sick
- CrossFit dangers: 5 common injuries and how to deal with them