Are you a ‘Digitarian’? Phoenix Library users classified into 8 types
Mar 25, 2014, 5:00 AM | Updated: 5:00 am
PHOENIX – Move over, bookworms. Librarians have several new ways to identify customers.
As part of its strategic plan, the Phoenix Public Library analyzed user information and conducted online and in-person surveys at 14 locations. The data led to eight groups, or “clusters,” based on how people use libraries.
They include:
Digitarians
22.3 percent of users who use both electronic and traditional physical materials.
Dependables
17.4 percent of users who check out mostly physical materials.
Occasionals
16 percent of users who use library services less often.
Bedtime Stories
11.2 percent of users who mostly visit to check out children’s materials and attend children’s programs.
Dining In
10.5 percent of users who rely on libraries to access free Wi-Fi to do educational or professional work.
Staying Connected
10 percent of users who rely on library computers for Internet access.
Stay Tuned
7.2 percent of users who primarily check out movies.
Bright Future
5.4 percent of users who check out materials designed for teenagers.
According to a city report, the information will help Phoenix libraries better understand customers and tailor resources and services to meet their needs.