PHOENIX – Move over, bookworms. Librarians have several new ways to identify customers.
As part of its strategic plan, the Phoenix Public Library analyzed user information and conducted online and in-person surveys at 14 locations. The data led to eight groups, or “clusters,” based on how people use libraries.
22.3 percent of users who use both electronic and traditional physical materials.
17.4 percent of users who check out mostly physical materials.
16 percent of users who use library services less often.
11.2 percent of users who mostly visit to check out children’s materials and attend children’s programs.
10.5 percent of users who rely on libraries to access free Wi-Fi to do educational or professional work.
10 percent of users who rely on library computers for Internet access.
7.2 percent of users who primarily check out movies.
5.4 percent of users who check out materials designed for teenagers.
According to a city report, the information will help Phoenix libraries better understand customers and tailor resources and services to meet their needs.