Are you a ‘Digitarian’? Phoenix Library users classified into 8 types
Mar 25, 2014, 5:00 AM | Updated: 5:00 am
PHOENIX – Move over, bookworms. Librarians have several new ways to identify customers.
As part of its strategic plan, the Phoenix Public Library analyzed user information and conducted online and in-person surveys at 14 locations. The data led to eight groups, or “clusters,” based on how people use libraries.
They include:
Digitarians
• 22.3 percent of users who use both electronic and traditional physical materials.
Dependables
• 17.4 percent of users who check out mostly physical materials.
Occasionals
• 16 percent of users who use library services less often.
Bedtime Stories
• 11.2 percent of users who mostly visit to check out children’s materials and attend children’s programs.
Dining In
• 10.5 percent of users who rely on libraries to access free Wi-Fi to do educational or professional work.
Staying Connected
• 10 percent of users who rely on library computers for Internet access.
Stay Tuned
• 7.2 percent of users who primarily check out movies.
Bright Future
• 5.4 percent of users who check out materials designed for teenagers.
According to a city report, the information will help Phoenix libraries better understand customers and tailor resources and services to meet their needs.
