This year’s Black Friday shopping extravaganza was full of contradictions and surprises.
Stores such as Target, Walmart and Best Buy are reported to have drawn a record number of people on Friday (and Thursday), only to be disappointed by less-than-stellar sales numbers.
“The economy spoke loud and clear over the past few days,” Brian Sozzi, CEO and chief equities strategist at Belus Capital Advisors, told The Associated Press’ Anne D'innocenzio.
Overall sales numbers weren’t the only surprise this year.
Take InfoScout's informal report of Walmart’s most purchased items on Black Friday. According to its count, 18 out of the top 20 items purchased there were electronics (although other outlets have reported that towels take the top spot, InfoScout's metrics don't seem to include them in their ranking). Those 18 electronics account for 22.8 percent of all items bought at Walmart that day.
Because Walmart drew in roughly 50 percent more Black Friday shoppers this year than any other retailer, it’s reasonable to assume that Walmart’s reports indicate larger shopping trends.
That’s certainly the case with sales of Sony’s newest game console, the Playstation 4. Even though the PS4 was only released two-weeks before the biggest shopping day of the year, its sales were not only beat out by the Xbox One (in America, anyway), but also by its own previous incarnation, the PlayStation 3.
Microsoft saw a surprise of its own — a more positive one — with InfoScout reporting sales of the new Xbox One accounting for 1.2 percent of all purchases at Walmart. Combined with the equally stellar sales of the Xbox 360 (which took up .8 percent of all sales, according to the statistics aggregator website), Microsoft’s game consoles totaled an even 2 percent of all Black Friday sales at Walmarts across the nation.
When InfoScout combined statistics for both Walmart and Target, Xbox consoles accounted for 61 percent of all consoles sold last Friday. Playstation only accounted for 30 percent.
It's important to remember, however, that InfoScout’s numbers have not gone without dispute. Tracking sales numbers, especially in such a short amount of time, is no easy task and is subject to error.
Either way, the statistics show that product developers as well as retail store managers can’t always predict how, where and what people will buy.
JJ Feinauer is a graduate of Southern Virginia University and a content writer for the Moneywise page on DeseretNews.com. Email: firstname.lastname@example.org, Twitter: @jjfeinauer.
- The bride's guide to feeling your best on your wedding day
- Deciding when you need knee surgery
- Celebrating Fourth of July is much cooler in these AZ towns
- Top ten road trip bathrooms in America
- Six things causing a pain in your neck
- 5 things to make your summer move easier
- Three elements of a strong timeshare exit guarantee
- Stretches and exercises for carpal tunnel syndrome
- The best Major League ballparks have their own personality
- Comparing the best regular seasons: The '96 Bulls and '16 Warriors
- 3 Arizona road trips and the vehicles to get you there
- Colon cancer is preventable. Check these signs and symptoms to stay healthy.
- 6 of the biggest skin cancer myths
- Affordable small home makeover ideas
- Locals helping locals: 6 success stories you need to know about
- Sunscreen facts that could save your life
- 6 energy saving hacks for your home
- 5 tips for choosing a company to end your timeshare
- Overlooked water tips to save you money
- 5 of the most adored gentlemen in professional sports today
- The real danger of sitting at your desk
- Most surprising NBA playoff performances of the last 40 years
- 11 classic baseball movies you must see again
- Finally getting rid of fat: 3 methods that actually work
- 4 reasons cancer survivors should focus on food
- 5 spring cleaning spots everyone forgets
- 5 reasons to look forward to watching the D-backs this season
- Common virus attributed to spike in head and neck cancers
- 5 signs it’s time to end your timeshare ownership
- 3 most overlooked ways to keep your home healthy