Jumping in: Fiesta Bowl lands sponsor in BattleFrog
Dec 4, 2015, 10:17 AM | Updated: Dec 6, 2015, 6:24 pm
(Facebook Photo)
(Facebook Photo)
When No. 7 Ohio State takes on No. 8 Norte Dame on News Years Day at University of Phoenix Stadium for the Fiesta Bowl, they will find the bowl will have a new sponsor.
Gone are the days of Tostitos being the title sponsor which sponsored the annual game for 18 years and Vizio which sponsored last year’s event.
Instead the teams will find obstacle-course race organizer Battlefrog as the bowl’s new sponsor.
The 45th annual college bowl game had been searching for a sponsor to replace Vizio, which had supported the last game. Before that, Tostitos had been the corporate backer for 18 years.
“BattleFrog’s commitment to creating unique and exciting events matches our desire to deliver one-of-a-kind experiences to fans each year,” Fiesta Bowl Executive Director Mike Nealy said in a statement.
The outdoor fitness company has an agreement with ESPN, which will televise the Fiesta Bowl, scheduled for Jan. 1 at University of Phoenix Stadium.
The matchup will feature a pair of at-large teams chosen by the College Football Playoff committee.
BattleFrog series competitors race on courses designed by Navy SEAls. A race will take place in the Valley on Jan. 30.
(Facebook Photo)
