PHOENIX — The Legends Entertainment District — a joint venture between the Arizona Diamondbacks and Phoenix Suns in downtown Phoenix — has announced new partnership agreements with Ram and Dodge, both products of Chrysler Group LLC.
As part of the partnership, a custom 3-D super graphic of the new Ram 1500 truck will be featured on the north side of Chase Field facing Jefferson St. In addition, a static super graphic of the Dodge Dart will be located on the Jefferson St. Garage at the corner of 3rd St. and Jackson St.
“When creating a campaign for Ram Trucks we knew we needed to do something bold and memorable,” said Legends Entertainment District General Manager Judd Norris in a press release. “Their marketing and creative teams challenged us to push past traditional signage to come up with something unique. By placing a 30-by-14 foot, three-dimensional truck on the side of Chase Field and utilizing 2,923 square feet of total marketing space on a high profile location, we think we hit the mark for this iconic powerful brand.”
LED signage of both Ram and Dodge vehicles will also be shown throughout the Legends Entertainment District.