SCOTTSDALE, Ariz. — The Scottsdale Convention and Visitors Bureau is banking on weather envy to get tourists from cities like New York, Chicago, San Francisco and countries like Canada to make Arizona their only holiday getaway destination.
“We know we have our work cut out for us to go against the competition that’s already considered great holiday destinations, but we think we have a lot to offer and are prepared to sell that,” said Rachel Pearson, CVB Vice President of Community and Government Affairs.
Few details are available surrounding the holiday promotional campaign, as CVB leaders are still in the developmental state. However, plans are to make this campaign better than the last.
“We worked with a lot of our hotels and resorts to offer a one-night free stay from mid-November to mid-January, if they booked during that time frame,” said Pearson. “We got some great reviews and a lot of new bookings which really helped Scottsdale, but we want to do even more this year.”
According to the CVB, last year’s promotional campaign resulted in well over $500,000 in direct hotel revenue.
- 7 common ways to get sued by your employees
- Why it might be time to upgrade your toilet
- Arizona teachers are building a better future by using technology in the classroom
- How to make summer reading fun for the whole family
- How to find relief for chronic joint pain
- Can the NBA Lottery save the Suns?
- Skip Urgent Care: 5 ailments you can treat with telemedicine
- Skin Cancer in Arizona: Stats, facts and new immunotherapy drugs making strides
- Distracted walking injuries end up not so funny
- Scary situations: 5 quick tips before you let a contractor in your home
- Four ways telemedicine is changing the health care industry
- 5 mistakes homeowners make in the spring
- Three rivers run through it: Exploring Arizona's waterways
- Smart home basics: things you need to know to get started
- 5 Surprising things causing back pain
- Arizona agriculture is a $17.1B industry
- Timeline: Arizona's roots in brewing history
- 5 reasons to love the D-backs this season
- Tips for taking your home entertainment experience to the backyard
- Tech-related injuries your parents never experienced
- Workers comp: Signs your co-worker could be a fraud
- Who's the real founder of America's pastime?
- Epidemic rising? What you need to know about Alzheimer's in Arizona
- 5 unforgettable Wooden Award winners
- Family and hard work are keys to success of modern dairy farmers
- Genetic testing could hold answers for colon cancer survival
- Cold beers and baseball: A beer lover's guide to Spring Training
- Telecommuting: 5 tips to make it work for employers and employees
- See how top CFOs feel about economic growth in the Valley
- Migraine myths that keep patients from effective treatments