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Tucson schools to spend $300K on image problems

TUCSON, Ariz. — The troubled Tucson Unified School District will spend
$300,000 on a public relations campaign to improve its image amid budget cuts
and national criticism for shutting down its Mexican American Studies program.

The district’s governing board voted 4-1 Tuesday to hire Tucson-based Gordley
Group for the marketing campaign to promote the district’s programs and increase

However, employees said the money should be spent on education and workers.

The move comes as the Tucson Unified School District faced heat over its
interpretation of a new state law that banned classes which critics said
encouraged the overthrow of the U.S. government.

District officials ordered the
end of its much debated Mexican American Studies program, sparking protests from
Latino writers around the country who donated books for “underground

Mexican American Studies teachers denied that the classes taught racial hatred.


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