TEMPE, Ariz. — A top representative for LinkedIn presented Tuesday new techniques for amplifying job searches for potential candidates at Arizona State University’s W.P. Carey School of Business.
John Hill, LinkedIn’s so-called “higher education evangelist,” has been teaching potential job candidates how to augment the available tools provided by the Internet in order to help create a network of relationships. Hill discussed how to brand and build upon an individual’s skills in the professional marketplace, while offering advice to MBA students, alums and other attendees.
According to Hill, there are three basic principles LinkedIn users should remember when utilizing this social networking site to self-brand, self-market and self-promote a professional network. The first tip referred to formulating an integrated system prior of any potential employment opportunities.
“Build your network before you need it so it’s there when you do,” Hill explained. “Going back to my background as director of alumni career services, I saw a lot of people who were in an industry for 10, 15, even 20 years. All of a sudden, they had to change jobs. They had to change industries. They hadn’t built that network, that social credit that they could tap into to create opportunities for themselves going forward. So essentially, they had to start from scratch and, in the job search process, that’s not where you want to start. You want to have that built-in ahead of time.”
Hill said that the second key component dealt with building a “quality network” rather than a “quantity network” on a professional tool such as LinkedIn.
“Social media, in general, has made it really easy to connect with anybody,” Hill said. “We are a professional platform, so wherever business takes place, we want you connect in kind based on that.”
Hill said that the final and most important principle was to “dream big” in expansive locations such as ASU, adding, “We have career trajectories from 160,000 people who graduated from Arizona State University on this platform.”
Hill explained that these three key principles directly translate to LinkedIn’s Profile 2.0. This latest representation of profiles presents all users with a new-look system on this social media outlet.
“One of the things we are starting to do is capture the personal brand,” Hill said, while noting that every professional association attached to an individual user revolves around this networking device.
Hill provided a number of examples with regard to the benefits of LinkedIn profile pages. The site maps out an analysis of the individual’s professional brand, which includes the shared content, professional connections, community connections as well as the companies being followed. Hill added that LinkedIn promotes a personal, self-established summary of the user along with details concerning education and employment history, test scores, honors, awards and organizations.
Hill also noted that he believes the professional details promoted via LinkedIn have begun to pay dividends to its users like ASU’s MBA students, explaining, “Your personal brand is starting to become your job-search currency.”
Knowing how users are connected to each other is a key aspect of LinkedIn, according to Hill. Hill explained that the power of LinkedIn stems from the quality of relationships. However, Hill noted that quality relationships require four major affiliations including family and friends, university ties, shared work experience and volunteerism.
Hill said that once a quality network is established, opportunities start to arise out of what he referred to as a “weak tie,” or a connection of a connection.
“Eight-five percent of job opportunities are going to come out of a connection,” Hill explained. “It’s not who you know it’s who they know.”
This directly related to LinkedIn’s marketing dashboard. Hill said that a user with approximately 50 affiliates has the ability to reach out to the 2,678 CEOs from ASU, for instance. With around 30 affiliates, a user can access the alumni tool to research where the company leader lives and works as well as what they do.
“Everything here is clickable,” Hill said regarding this tool. “It’s malleable.”
From there, a CEO can respond one of four ways: The CEO can d nothing, share the candidate with their network, recommend the user for available career prospects or refer the individual for potential employment openings.
Yet despite the vast improvements in the world of online communication, face-to-face and phone-to-phone communications are irreplaceable and invaluable skills needed throughout an individual’s entire career, according to Hill, who also noted that this type of communication can be most effective through the utilization of LinkedIn’s available network of information.
“Face-to-face, phone-to-phone are not going to get replaced,” Hill explained. “Those are skills you need for the lifetime of your career.”
- Deciding when you need knee surgery
- Celebrating Fourth of July is much cooler in these AZ towns
- Top ten road trip bathrooms in America
- Six things causing a pain in your neck
- 5 things to make your summer move easier
- Three elements of a strong timeshare exit guarantee
- Stretches and exercises for carpal tunnel syndrome
- The best Major League ballparks have their own personality
- Comparing the best regular seasons: The '96 Bulls and '16 Warriors
- 3 Arizona road trips and the vehicles to get you there
- Colon cancer is preventable. Check these signs and symptoms to stay healthy.
- 6 of the biggest skin cancer myths
- Affordable small home makeover ideas
- Locals helping locals: 6 success stories you need to know about
- Sunscreen facts that could save your life
- 6 energy saving hacks for your home
- 5 tips for choosing a company to end your timeshare
- Overlooked water tips to save you money
- 5 of the most adored gentlemen in professional sports today
- The real danger of sitting at your desk
- Most surprising NBA playoff performances of the last 40 years
- 11 classic baseball movies you must see again
- Finally getting rid of fat: 3 methods that actually work
- 4 reasons cancer survivors should focus on food
- 5 spring cleaning spots everyone forgets
- 5 reasons to look forward to watching the D-backs this season
- Common virus attributed to spike in head and neck cancers
- 5 signs it’s time to end your timeshare ownership
- 3 most overlooked ways to keep your home healthy
- 6 ways the air in your home could be making you sick