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Web sneak peeks of Super Bowl ads improve TV views

Putting a Super Bowl ad on YouTube before the big game may lead to more views.

According to Mashable, advertisers are opting to run their Super Bowl ads online before the game.

Ads that appeared on YouTube before the Super Bowl last year averaged nine million views, while those that waited to air game day got only 1.3 million.

One prime example is Doritos’ “Sling Baby” ad that was the most viewed in 2012. It was available before the Super Bowl as opposed to the second-most viewed M&M’s “Sexy and I Know It” video which was not available online beforehand.

Advertisers could also benefit from releasing their ads early on YouTube in an effort to reach larger masses. The 2012 Super Bowl ads have been seen over 300 million times online. In contrast, the television ratings for last year’s game brought in 111 million viewers.