Have you ever wondered what it would be like to meet several complete strangers — without seeing their face?
This Ramadan, Coca-Cola invited six men to do just that.
The beverage company invited the men to an Iftar, the evening meal at the end of a daily Ramadan fast, in the dark.
They were each told to share a little about themselves, while the others were asked to share their opinions on each other based on what they’ve heard.
When the lights finally come on, everyone is surprised.
At the end of the video, the men are given Coca-Cola cans branded with a simple message: “Labels are for cans, not people.”