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Wal-Mart opens counter offensive against Amazon this week
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Wal-Mart opens counter offensive against Amazon this week

NEW YORK — The online price fight is heating up between Wal-Mart and
Amazon.com and it’s not even the holidays.

Wal-Mart is lowering its free shipping minimum order to $35 from $50 until
further notice and on Wednesday, it will be offering discounts on thousands of
items.

That’s in response to Amazon’s highly promoted sale on the same day for its
Prime members, who pay a $99 annual fee.

Wal-Mart, based in Bentonville, Arkansas, has stepped up its game against the
online sales leader. In May, it announced it will be testing an unlimited
free-shipping service for an annual fee of $50.