Chevrolet becomes 3rd major sponsor of Daytona Rising
Jul 1, 2015, 9:48 AM
DAYTONA BEACH, Fla. (AP) — Chevrolet is the latest sponsor of Daytona International Speedway’s redevelopment project.
The American automaker announced a multi-year deal Wednesday to become one of five major sponsors of Daytona Rising, the $400 million facelift taking place at NASCAR’s most famous track.
Chevrolet will have naming rights to one of five fan injectors at Daytona. Toyota and Florida Hospital already agreed to sponsor two injectors, leaving two naming-rights deals to be struck before the makeover is complete in January.
The redesigned entry will include more than 20,000 square feet of new vehicle displays for Chevy as well as a fan engagement experience that spans four concourse levels. Chevrolet also will have branding rights for one of the “neighborhoods” located near its injector. Each football field-sized neighborhood will feature retail and dining areas.
When finished, Daytona Rising will make the speedway the first motorsports stadium with premium amenities and attractions.
“Chevrolet has been an integral part of the ISC family for many years and we look forward to continuing our strong relationship,” said Lesa France Kennedy, the CEO of International Speedway Corp., NASCAR’s sister company that owns Daytona and several other tracks. “As part of their activation at Daytona Rising and other ISC facilities, Chevrolet will represent its iconic automotive brand through interactive experiences with fans.”
Chevrolet also will serve as an official partner of the DAYTONA 500, receiving pace car rights in select years.
“Chevrolet’s commitment to racing originated more than a century ago with Louis Chevrolet and remains strong today as we solidify our presence” at Daytona, said Alan Batey, president General Motors North America. “We look forward to enhancing the experience for race fans here in Daytona with the new Chevrolet injector entrance and neighborhood.”
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